Customer Marketing Manager
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Job Description
Customer Marketing Manager driving wine and spirits growth through national and regional account programs. Developing promotional activations, selling materials, and data-informed strategies for Palm Bay International.
Responsibilities:
- Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming
- Focus on critical accounts across on-premise channels, including dining, lodging, transportation, and entertainment
- Partner with Strategic Accounts Off Premise Sales Directors to develop and execute customer marketing solutions, programs, and selling material
- Focus on top regional chains and align initiatives with Palm Bay’s brand strategies and commercial goals
- Collaborate across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners
- Develop and execute insight-driven programs and activations that drive consumer engagement and ROI
- Identify and activate custom promotional materials for consumers and shoppers, measuring effectiveness through sales data and customer feedback
- Provide chain sales teams and distributor sales teams with business-driving tools and resources
- Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs
- Consult internally on national innovation and account specialty items for successful launch and execution
- Assist with planning and logistics for wine tastings, events, and activations
- Serve as liaison between brand and chain sales teams to ensure continuous information flow
- Measure and evaluate programming initiatives to optimize programs and spending efficiency
Requirements:
- Bachelor’s Degree required
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience, including understanding of the on- and off-premise channels and their unique dynamics
- Ability to develop strong cross-functional relationships while navigating and resolving interdepartmental challenges
- Experience with syndicated data analysis
- Adept at managing multiple priorities and projects in a fast-paced environment
- Enjoys working collaboratively, yet comfortable operating in ambiguity
- Creative, strategic thinker with ability to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
- Competitive compensation package
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