Senior Marketing Manager
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Job Description
Senior Marketing Manager owning brand strategy, SEO, Google Ads, and lead generation. Driving measurable growth for a South African company serving US audiences.
Responsibilities:
- Develop and own the company’s overall marketing and brand strategy
- Translate business objectives into marketing priorities, campaigns and measurable targets
- Create and execute an integrated marketing plan across digital, referral and brand-development channels
- Manage campaigns from concept through execution, measurement and optimisation
- Advise senior leadership on market positioning, growth opportunities and marketing priorities
- Build and develop the marketing function as the company grows
- Identify when specialist support, agencies or contractors are required
- Strengthen and consistently manage the company’s brand across all platforms
- Develop messaging for clients, families, referral partners and other stakeholders
- Oversee external designers, copywriters and creative specialists
- Develop and execute SEO strategy to improve search visibility, rankings and organic traffic
- Conduct keyword, competitor and market research
- Improve website content, structure, user experience and conversion performance
- Monitor website traffic, user behaviour, lead sources and conversion data
- Coordinate website improvements with external developers or specialists
- Plan, manage and optimise Google Ads and other paid advertising campaigns
- Develop campaigns generating high-quality leads
- Monitor campaign performance, budgets, conversion rates and cost per lead
- Test and optimise messaging, audiences, landing pages and campaign strategies
- Analyse results and provide data-driven recommendations and performance reporting
- Develop content and social media strategy aligned with commercial objectives
- Oversee website content, social media content, campaigns and marketing materials
- Manage marketing and campaign calendars and ensure consistent execution
- Develop professional referral and partnership marketing strategies
- Identify lead-generation opportunities through partnerships, professional networks and community relationships
- Track referral sources and develop sustainable relationship-based lead-generation channels
Requirements:
- Significant experience in a senior marketing, marketing management or brand strategy role
- Demonstrated experience developing and executing an end-to-end marketing strategy
- Strong practical knowledge of SEO, Google Ads, social media, digital campaigns, websites and lead generation
- Proven track record of generating measurable leads and improving digital marketing performance
- Strong analytical skills with the ability to interpret marketing data and use it to drive decisions
- Experience managing external agencies, designers, developers, copywriters or other specialist providers
- Strong understanding of the US market and US consumer behaviour
- Excellent written communication skills
- Strong strategic thinking, organisation and project management skills
- Ability to work independently and take complete ownership of marketing delivery
- A portfolio or clear evidence of successful campaigns and measurable marketing outcomes will be required
- Experience within healthcare, home care, behavioural health, ABA or another regulated service environment is highly advantageous
- Experience marketing services to US-based audiences is highly advantageous
- Familiarity with healthcare referral networks and relationship-based lead generation is highly advantageous
- Experience building, restructuring or scaling an in-house marketing function is highly advantageous
- Experience working with service-based businesses where lead generation and conversion are key performance indicators is highly advantageous
- Ability to work US Hours (9am-5pm EST)
- Independent contractor arrangement and contract terms discussed during recruitment
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