Senior Marketing Manager
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Job Description
Senior Marketing Manager leading RSMeans marketing at Gordian, a construction cost-data and software provider. Driving contractor acquisition, adoption, retention, and revenue growth.
Responsibilities:
- Serve as the marketing lead for the RSMeans business, owning strategy, planning, and execution
- Develop and execute audience strategies, messaging, and integrated marketing programs that drive customer acquisition, retention, and revenue growth
- Partner with Product, Sales, and Customer Success teams to support business objectives and product adoption
- Monitor business performance and identify opportunities to increase customer value and market growth
- Own the strategy for contractor outreach and engagement
- Lead and develop a dedicated Contractor Marketing team member
- Create programs that help contractors successfully adopt Gordian solutions and realize value faster
- Develop content, campaigns, and communications that strengthen contractor relationships and drive long-term engagement
Requirements:
- 7+ years of experience in B2B marketing, demand generation, customer marketing, product marketing, or go-to-market strategy
- Experience owning a product portfolio, business unit, customer segment, or industry vertical
- Proven success developing marketing programs that drive customer acquisition, adoption, engagement, and retention
- Strong leadership, communication, stakeholder management, and project management skills
- Ability to translate business objectives into measurable marketing outcomes
- Experience in construction, contractor services, facilities management, or infrastructure-related industries
- Familiarity with estimating, procurement, project planning, or cost data solutions
- Knowledge of RSMeans, Job Order Contracting (JOC), or Gordian's solution portfolio
- Experience managing or mentoring team members
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- LTD insurance
- HSA
- 401(k) retirement plan
- Equal opportunity employer
- Reasonable accommodations for applicants with disabilities
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