Demand Generation Campaign Manager
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Job Description
Demand Generation Campaign Manager managing campaigns for cybersecurity clients. Owning strategy and execution across multi-channel programs with a basis in demand generation and marketing experience.
Responsibilities:
- Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
- Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
- Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
- Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
- Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
- Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
- Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
- Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
- Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
- Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability
Requirements:
- 3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
- 3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
- Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
- Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
- Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
- Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
- Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
- Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
- Comfortable working in a fast-paced, deadline-driven environment
- Experience collaborating with internal stakeholders and external vendors
- Client-facing experience is a plus.
Benefits:
- Equal Employment Opportunity
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