Demand Generation Manager – Marketing
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Job Description
Demand Generation Manager responsible for driving growth through data-driven strategies and ABM campaigns. Collaborating closely with Sales, Product, and Digital teams for customer-centric initiatives.
Responsibilities:
- Lead end-to-end demand generation strategy, driving pipeline, conversion and revenue
- Develop and execute vertical-specific campaigns and ABM strategies aligned with business goals, in partnership with Sales
- Analyze funnel performance, lead quality and KPIs for continuous optimization and maximizing ROI
- Translate market and customer insights into targeted messaging, content and campaigns
- Manage campaign planning, budgets, timelines, dashboards and performance reporting
- Collaborate with cross-functional teams and regional/global stakeholders, developing the team and promoting accountability
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications or related fields
- MBA is desirable
- Previous experience in B2B marketing, demand generation and vertical marketing or ABM
- Strong experience with CRM, marketing automation and targeting tools (Salesforce, Pardot, HubSpot, Demandbase, etc.)
- Proven track record of generating pipeline and improving conversion
- Fluent English; Spanish desirable
Benefits:
- Equal opportunity employer
- Commitment to workforce diversity
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