Demand Generation Strategist
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Job Description
Demand Generation Strategist managing client accounts at Clients Blackbox, a performance marketing agency specializing in Meta advertising for Registered Investment Advisors.
Responsibilities:
- Own client accounts and serve as the primary point of contact
- Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
- Send bi-weekly performance reports 24 hours before scheduled calls
- Build trust and relationships that drive renewals and referrals
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
- Manage campaign budgets, audience targeting, bid strategies, and creative testing
- Monitor daily performance and make adjustments to hit cost per appointment targets
- Troubleshoot underperforming campaigns and develop intervention strategies
- Write ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, and messaging variations for testing
- Collaborate with video editors on creative production
- Use AI tools to accelerate copywriting while maintaining quality
- Set up tracking, pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead routing
- Troubleshoot technical issues between ad platforms and client systems
Requirements:
- 5+ years of experience in paid media, specifically Meta advertising
- Experience managing multiple client accounts simultaneously
- Proven track record of hitting performance targets and retaining clients
- Strong copywriting skills with ability to write compelling ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Preferred Experience
- Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
Benefits:
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
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