Demand Generation Manager
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Job Description
Demand Generation Manager leading multi-channel marketing campaigns to fill the sales pipeline. PublicInput develops SaaS solutions for government agencies to enhance public engagement.
Responsibilities:
- Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives.
- Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue.
- Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates.
- Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social); Content Syndication and Promotion (e.g., e-books, case studies, white papers); Webinars, Virtual Events, and Conferences; Email Marketing for both lead acquisition and targeted nurturing.
- Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel.
- Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales.
- Work with the Marketing Operations Lead to segment and define audiences.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment.
- Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth.
- Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred.
- Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices.
- Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions.
- Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth.
- Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads.
- Experience marketing to the Public Sector or municipal/government organizations.
Benefits:
- Unlimited Paid Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.
- Group Health, Dental, and Vision Plan: PublicInput offers a company-subsidized healthcare plan for employees, with options to add Dental, Vision, Life, and other benefit coverages for the employee and their family.
- Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program.
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