Digital Marketing Specialist
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Job Description
Digital Marketing Specialist managing global digital marketing campaigns for Songtradr. Focus on PPC, SEO, and email marketing across diverse international markets.
Responsibilities:
- Own the daily management of paid acquisition campaigns (PPC, Paid Social)
- Implement and test international targeting strategies, localising messaging and creative assets
- Execute A/B testing across ad copy, creative assets, landing pages, and audience targeting globally
- Implement on-page and technical SEO recommendations
- Build, test, and deploy global email marketing campaigns
- Ensure all necessary tracking pixels, conversion tags, and UTM parameters are correctly implemented
- Track, measure, and analyze performance across all digital marketing channels
- Compile detailed weekly and monthly reports
Requirements:
- 3+ years of demonstrable hands-on experience in a Digital Marketing, Performance Marketing, or Growth Marketing role
- Expert-level knowledge of major digital advertising platforms, specifically Google Ads and Meta Ads Manager
- High proficiency in Google Analytics (GA4) or equivalent web analytics tools
- An understanding of the nuances required for digital marketing outside of the domestic UK market
- Exceptional organisation and meticulous attention to detail required for managing complex, global campaigns and budgets simultaneously
- A genuine enthusiasm for independent music and Bandcamp's mission.
Benefits:
- Inspiration
- Knowledge
- Career development
- Financial package
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