Director, Demand Generation
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Job Description
Director of Demand Generation building pipeline strategies at Common Room's AI GTM Platform. Leading integrated marketing campaigns to drive revenue and growth in a high-growth environment.
Responsibilities:
- Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas
- Translate company revenue goals into measurable marketing pipeline targets and scalable programs
- Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content
- Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales
- Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement
- Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics
- Analyze marketing performance and optimize programs to improve conversion across the funnel
- Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes
- Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology
- Hire, mentor, and develop a high-performing demand generation team
Requirements:
- 8–12+ years of experience in B2B marketing with a strong focus on demand generation
- Experience building pipeline programs at a high-growth SaaS company (ideally Series B–D stage)
- Proven track record of driving measurable pipeline and revenue impact
- Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels
- Strong understanding of modern B2B buying behavior and signal-driven marketing
- Experience partnering closely with Sales, SDR teams, and RevOps
- Comfort operating in fast-moving startup environments where strategy and execution go hand in hand
- Strong analytical mindset with the ability to use data to inform marketing strategy and optimization
- Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools
- Experience marketing developer, data, or technical products (nice to have)
Benefits:
- Competitive base compensation with meaningful equity ownership
- Health insurance including medical, dental, and vision, HSA and FSA
- We pay 100% of your employee premium and 50% of your premium for any dependents
- Unlimited Paid Time Off
- Paid Company Holidays
- Work from home policy including a laptop and support for your home office needs
- Monthly Remote Stipend
- 401(k) self contribution
- Paid Family Leave
- Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
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