Director, Luxury Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Luxury Marketing Director managing luxury marketing strategy and objectives for Coldwell Banker Realty. Collaborating with agents and senior leadership across multiple regions in the United States.
Responsibilities:
- Serve as a crucial liaison and essential contact for the Vice President of Global Luxury and a team of Luxury Marketing Managers and Specialists in the United States for Coldwell Banker Realty. • Actively contribute to the achievement of key luxury marketing objectives and goals. • Collaborate with agents and Local Operating Companies while upholding Coldwell Banker and Coldwell Banker Global Luxury® program’s established brand and image. • Drive the luxury strategy for the company and measure success. • Support multiple metros and regions, working with senior leadership.
Requirements:
- Proactively Support Independent Sales Associates: Work proactively with select top producing and luxury sales associates and their assistants/teams to support their marketing needs and business goals, overseeing direction with luxury marketing directors and specialists. • Foster a team of managers and specialists to help drive market share and increase awareness of the luxury program, beyond Society of Excellence agents. • Fosters and manages a team of luxury managers and specialists, covering multiple metros. • Effectively communicate the entire Coldwell Banker Global Luxury® program marketing offerings; deliver the benefits of the luxury marketing program at high-end listing appointments. • Work in conjunction with the Field Marketing team to provide service to select top-producing and luxury sales associates in your designated markets. • Establishes a pathway for agents to become luxury certified. • Events, Awareness, and Communications: In conjunction with the LOC, Events, and regional GL teams, aid with the coordination and management of luxury events that aim to drive awareness of the Global Luxury® program. Virtual-first approach. • Leverage in-house and regional resources to deliver luxury marketing updates, messaging, and position internally and externally. • Business Development Opportunities: Using PowerBI and input from leadership, determine areas of opportunity for luxury growth and market share increase, and track luxury agent successes and declines. Communicate those findings with the President(s) and national Global Luxury team. • Track KPIs (Key Performance Indicators): Increased LOC luxury market share. Increased interest in the Global Luxury® program and Luxury Property Specialist designations. Increased participation in Global Luxury® program events and calls. Fewer Coldwell Banker luxury sales associate disassociations, higher retention. • Support Local Operating Company and Senior Leadership: Serve as a proactive luxury marketing liaison of the Regional President(s) and Field Marketing Director(s) providing marketing support and counsel including review of PowerBI highlighting and identifying areas of growth opportunity. • Prepare and participate in VIP recruiting opportunities, business development opportunities, and luxury agent retention efforts. • Participate in important meetings and events to share luxury content and updates. Develop a cadence with Field Marketing Directors to share Global Luxury Program information and to receive field marketing feedback and agent updates. • Provide luxury content and stories to the local social and PR teams, President(s), and the luxury blog writer. • Team Management, Development, and Communication: Depending on the reporting structure (direct or dotted line) supervise and develop one or more Luxury Marketing Specialist(s), develop and cross-train one or more Field Marketing Specialist(s) on general Global Luxury details and duties, and assign project tasks as needed.
Benefits:
- EOE including disability/veteran
- At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
Similar Jobs
Senior Manager, Integrated Marketing – Global Apparel & Accessories
Sr. Manager leading global integrated marketing strategy for HOKA Apparel & Accessories brand. Collaborating with regional teams to drive brand narratives and local adaptions.
Senior Manager – Omnichannel Marketing, Cardiovascular
Senior Manager of Omnichannel Marketing supporting CV/Repatha initiatives at Amgen. Leading strategic marketing strategies to improve patient engagement and optimize digital presence.
Customer Marketing Manager
Customer Marketing Manager developing marketing programs and advocacy strategies to enhance customer engagement for HR Acuity, a leading employee relations software provider.
Head of Americas – Field Marketing
Head of Field Marketing at TENEX, managing Americas marketing organization for an AI-native cybersecurity firm. Building and leading marketing strategies to generate pipeline and revenue.
Marketing Coordinator
Marketing Coordinator supporting global marketing initiatives for Ethixbase360. Managing content creation, social media, marketing operations, and collaborative events.
Marketing & Strategy Specialist
Strategy Specialist contributing to marketing and business development at award-winning digital design studio, Plank. Collaborating with teams to deliver exceptional digital experiences with a focus on inclusivity.
Marketing Campaigns and Funnels Lead
Marketing Campaigns & Funnels Lead for Wildix designing and optimizing integrated marketing campaigns and funnels. Collaborating with various teams to drive lead generation and customer engagement.
Email Lifecycle Marketer
Email Lifecycle Marketer at Formula Fig responsible for optimizing customer lifecycle automation in appointments and eCommerce. Key role in enhancing guest engagement and retention.
Senior Global Marketing Manager, Computed Tomography
Senior Global Marketing Manager overseeing Mobile CT marketing strategies at Samsung. Responsible for strategic planning and execution for global revenue growth, market share, and brand awareness.
Marketing Specialist
Marketing Specialist managing Menlo's North American marketing strategy across brand, content, and demand generation. Working with founders and leaders to build US market positioning and outreach.
Marketing Lead – IT Solutions
Marketing Lead responsible for brand growth and demand generation at GigaKOM. Developing marketing strategies and executing campaigns in the technology sector.
Marketing Intern
Content Marketing Intern creating and optimizing AI-assisted content workflows at Outseer. Supporting content marketing programs in a B2B technology setting with focus on emerging technologies.
Senior Media Buyer, B2B High-Ticket Funnels
Senior Meta Media Buyer at GNO Partners managing Meta ads for high-ticket funnels. Focused on driving qualified calls and optimizing campaign performance.
Part-time Marketing Support
Marketing Support role at Cutter Associates, supporting weekly emails and marketing projects for asset management firms. Suitable for candidates with marketing automation experience.
Marketing Assistant
Asistente de Marketing identificado creadores de contenido en el sector hispano. Impulsa la comunidad hispana de bienestar ampliando el impacto de Opción Yo.
Group Facilitator, Marketing Coordinator
Group Facilitator and Marketing Coordinator for a social skills training company. Role involves facilitating remote sessions and coordinating marketing for neurodivergent adolescents.
Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager at Calm responsible for lifecycle marketing programs across various channels. Drive user retention and engagement for the leading mental health app in the industry.
Marketing Specialist
Digital Marketing Specialist executing and optimizing B2B digital marketing campaigns. Partnering with the Digital Marketing & ABM Manager to drive measurable performance and brand visibility.
Marketing Specialist
Marketing Specialist in LATAM focusing on diverse marketing areas including events and content management. Collaborating with sales and global marketing teams.
Director, Marketing Analytics
Director of Marketing Analytics at Marqeta defining B2B marketing attribution strategy and leading marketing analytics team. Influencing revenue contribution through data-driven insights and executive-level reporting.