Director, Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Integrated Demand Marketing managing multi-channel campaign portfolios targeting state Medicaid and public health agencies for Gainwell solutions. Optimizing campaigns and ensuring on-brand delivery.
Responsibilities:
- own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies
- translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and 'campaign kits'
- orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team
- measure and optimize for engagement, pipeline, influence, and RFP outcomes
- Build and manage the end‑to‑end campaign portfolio across all solutions
- set quarterly release plans aligned to Product roadmaps and growth priorities
- Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys
- Produce reusable kits for state adaptation
- Lead intake/prioritization; brief Content, Creative, and MOps
- manage timelines; ensure on‑brand delivery
- Co‑plan with ABM Sr. Managers; gather field feedback
- maintain a searchable asset library with version control
- Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email
- Test and iterate creative, offers, and targeting
- Supervise junior members of the team
- Define KPIs by solution; partner with MOps to implement tracking; instrument dashboards; run A/B tests; report impact
- Own the solution‑campaign budget; manage external partners as needed
Requirements:
- 8–10+ years B2G/B2B demand generation or growth marketing
- healthcare/Medicaid/public sector experience strongly preferred
- Proven record leading integrated, multi‑channel campaigns with and without direct staff
- strong cross‑functional leadership
- Expert in campaign planning, conversion funnels, lead lifecycle, and attribution
- Fluency with Salesforce and a MAP (e.g., HubSpot/Marketing Cloud)
- comfortable in analytics and dashboarding
- Exceptional brief writing, storytelling, and project management; deadline‑reliable and detail‑precise
Benefits:
- generous, flexible vacation policy
- 401(k) employer match
- comprehensive health benefits
- educational assistance
- leadership and technical development academies
Similar Jobs
Director, Comirnaty Retail Marketing Lead – Secondment (12 Months)
Director for US Comirnaty Retail Marketing leading retail strategies and initiatives at Pfizer. Collaborating with teams to drive retail performance and consumer engagement in the pharmacy market.
Head of Content – Personal Brand, Short-Form
Head of Content transforming business activities into engaging content for personal branding. Leading strategy across social platforms for a Dubai-based marketing firm.
Director of Events and Channel Marketing
Events Leader at ScalePad owning global events strategy and execution, enhancing partner experiences and driving business results. Building relationships and leading a high-performing events team while collaborating across functions.
Head of Marketing
Head of Marketing for Inspired Education’s U.S. online school brands driving brand growth and student acquisition. Leading marketing initiatives across digital platforms and overseeing the marketing lifecycle.
Corporate Affairs Director – Brand Marketing, Partnerships
Corporate Affairs Director at Amgen leading development and execution of corporate marketing strategies. Strengthening brand visibility and stakeholder engagement while overseeing partnerships and sponsorships.
Director, Field Marketing – Oncology Referrers
Director of Field Marketing leading U.S. oncology strategy and execution for GE HealthCare's pharmaceutical diagnostics segment. Managing demand generation and marketing efforts with a team.
Senior B2B Marketing Executive
Senior B2B Marketing Executive leading corporate communication and marketing initiatives. Responsible for brand management and performance analysis in a technology consulting firm.
Director/VP of Marketing
Director/VP of Marketing driving revenue growth at a multi-state cannabis company. Overseeing marketing strategies across various markets and channels.
Head of Marketing
Head of Marketing responsible for leading strategy, campaigns, and growth at a crypto-first gaming company. Overseeing performance marketing and team management across international markets.
Chief Marketing Officer
Chief Marketing Officer at iiDENTIFii, leading marketing strategy and execution in biometric identity technology. Directly reporting to the CEO, with ownership of brand, demand generation, and commercial growth.
Marketing Director
Marketing Director overseeing product launch and team building at KENTECH Consulting Inc. Focused on revenue growth through strategic marketing initiatives and digital transformation.
Head of Marketing – Mental Health
Head of Marketing leading growth marketing across Pink Elephant’s mobile-first products. Focused on building and scaling organic and performance engines.
Business Marketing Executive
Business Marketing Executive at Launchmetrics leading planning and execution of impactful events. Collaborating with teams on logistics and content development across key industries.
Product Marketing Director
Product Marketing Director for Visier Solutions leading go-to-market strategy for SaaS products. Shape product direction and ensure alignment across Product, Sales, and Marketing teams.
Head of Marketing – Growth
Head of Marketing & Growth at RPM Healthcare responsible for demand generation and brand positioning. Leading marketing strategies to enhance growth and market presence in the healthcare sector.
Head of Marketing, Health Systems
As Head of Marketing at Pivotal, you'll lead marketing strategy for health systems to drive engagement and growth. Be the expert shaping the company’s primary growth initiatives.
Associate Field Medical Marketing Director – Mountain West
Field Medical Marketing Director in neurobiopharmaceuticals collaborating for strategic marketing initiatives. Engaging KOLs and conducting market research in the Mountain West region.
Marketing Director – Independent Leadership
Marketing Director leading brand growth strategies for Shine To Prosper's personal empowerment and self-development courses. Fostering client relationships and mentoring a team for achieving strategic goals.
Director of Marketing
Director of Marketing responsible for pipeline creation and sales enablement at CargoSprint. Leading marketing function with a focus on AI and data-driven strategies.
Head of Marketing – AI Focus
High-impact marketing leader for a fast-growing vertical SaaS company in telecom. Leading AI-first marketing efforts to drive revenue and customer engagement.