Director of Client Acquisition – Marketing
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Job Description
Director leading homeowner acquisition, marketing funnels, and campaigns for GRID Alternatives’ low-income solar programs. Building measurable pipelines supporting equitable renewable-energy access and solar installation goals.
Responsibilities:
- Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets
- Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels
- Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target
- Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports
- Lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing
- Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams
- Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews
- Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution
- Communicate performance, risks, and resource needs to leadership
- Represent client acquisition in planning, budgeting, staffing, and cross-functional decisions
- Establish a coordinated acquisition system with shared targets, clear channel ownership, timely lead follow-up, effective conversion, measurable referral and partnership results, and reliable forecasting
- Build the foundation for transitioning day-to-day campaign leadership to a future Central Client Acquisition Marketing Manager
Requirements:
- Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function
- Experience managing teams and directly leading multi-channel marketing campaigns
- Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting
- Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions
- Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills
- Commitment to equitable access and respectful engagement with diverse communities
- Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred
- Availability to work nights and weekends may very rarely be required
- For work travel vehicle use/reimbursement, valid driver’s license and good driving record
- Hired California candidates must be able to pass screening for specified illegal drugs in California
Benefits:
- Medical insurance
- Dental insurance
- Vision/Eye Care insurance
- 5 weeks paid time off (PTO)
- 13 paid holidays
- Commuter Checks
- 403b Retirement Plan
- Employee Assistance Program (EAP)
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- STD insurance
- LTD insurance
- AD&D insurance
- Work from Home opportunity
- Up to 25% out-of-town travel to regional offices and special projects
- GRID Alternatives may provide vehicles for work travel and/or travel reimbursement for personal vehicle use
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