Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Manager building Wiser’s product-led growth motion for its ecommerce market intelligence platform. Owning positioning, trials, onboarding, funnel metrics, and sales enablement.
Responsibilities:
- Own product marketing across Wiser's products, including positioning, messaging, launches, and competitive intelligence
- Build Wiser's product-led growth motion from early experiments to a full trial program
- Map the customer journey across three core products and identify opportunities for self-serve growth
- Own the PLG funnel end to end and report weekly on signups, activation, trial-to-paid conversion, and trial-sourced pipeline
- Create onboarding emails and in-product prompts to accelerate user adoption and growth
- Define product-qualified leads, establish alerts, and enable Account Executives to follow up with relevant context
- Maintain battlecards, talk tracks, and demo stories for the sales team
- Partner with demand generation on paid, web, and social campaign strategy and messaging
- Run experiments across pages, emails, trial length, and offers
- Plan Wiser's trial presence at conferences, including booth demos and follow-up
- Share usage data, win/loss insights, and user feedback with Product to inform the roadmap
Requirements:
- 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
- Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels
- Track record of owning funnel metrics end to end and reporting results to leadership
- Experience writing onboarding communications and in-product messaging that drive user activation
- Experience partnering with Sales on enablement, including battlecards, talk tracks, demo content, and lead qualification criteria
- Experience collaborating with demand generation on campaign strategy and messaging
- Hands-on experience with HubSpot, Mixpanel, and Zapier
- Strong analytical skills and ability to design, run, and interpret experiments
- Excellent written and verbal communication skills and strong storytelling ability
- Ability to translate product capabilities into customer value
- Ability to independently own projects and push them forward without close oversight
- Experience planning or supporting event and conference presence is a plus
- Bachelor's degree required
Benefits:
- Performance-based discretionary bonuses and variable pay plans are available for some positions
- Remote work availability
- Reasonable accommodations for individuals with disabilities during the application process and employment
Similar Jobs
Product Marketing Manager
Product Marketing Manager rebuilding HR product collateral and value propositions for McLean & Company. Driving sales enablement, product launches, and account-based marketing strategy.
Product Marketing Manager
Product Marketing Manager rebuilding HR product messaging and collateral for McLean & Company. Driving go-to-market strategy, sales enablement, and launches for B2B offerings.
GTM Data Governance Manager – MDM
GTM Data Governance Manager governing customer data across CRM, billing, product, and warehouse systems. Enabling trusted reporting, segmentation, pipeline attribution, and AI workflows for LaunchDarkly’s software delivery platform.
Senior Product Marketing Manager
Product Marketing Manager shaping Weflow’s Revenue AI Platform positioning, website, and product narrative. Leading content, competitive research, and go-to-market launches for Salesforce-focused revenue teams.
GTM Consultant
LinkedIn GTM Consultant building LinkedIn go-to-market engines for B2B software clients. Shaping positioning, content, thought-leader advertising, and pipeline growth at SalesPlaybook AG.
Director of Product Marketing
Director of Product Marketing positioning mpathic’s AI safety software and expert-led services. Building sales enablement, messaging, and go-to-market launches for technical and enterprise buyers.
Senior Product Marketing Manager, MSSP
Senior Product Marketing Manager shaping MSSP messaging, content, and enablement for SentinelOne’s AI-native cybersecurity platform. Supporting partner sales, delivery, and growth through positioning and competitive differentiation.
Product Marketing Manager, Healthcare
Product Marketing Manager advancing CoverMyMeds healthcare technology adoption. Developing positioning, campaigns, buyer journeys, and sales enablement to drive commercial growth.
Security Product Marketing Lead
Product Marketing Lead shaping positioning, launches, competitive intelligence, and sales enablement for BlinkOps’ AI security automation platform. Remote US role, preferably on the East Coast.
Product Marketing Manager
Product Marketing Manager driving CPQ positioning, launches, and customer marketing at Revalize. Supporting manufacturing businesses with AI-forward CPQ, PLM, and design solutions.
Global Product Marketing Manager – Video
Product Marketing Manager owning Silent Sentinel camera marketing for Motorola Solutions. Developing messaging, launches, and sales enablement for Canadian federal government and defense customers.
Product Marketing Specialist
Product marketing specialist building digital campaigns, brand visibility, and qualified client pipelines. Supporting prospective clients and team members through a global remote opportunity.
Product Marketing Associate
Product Marketing Associate shaping audience insights, messaging, and campaigns for Edelman Financial Engines’ financial planning and investment services. Driving employee engagement through cross-functional marketing programs.
English to Armenian Review Lead – UI, Marketing, Product Content
English-to-Armenian Review Lead owning linguistic quality for Welo Global’s multilingual AI and content solutions. Governing reviews, arbitration, alignment, and continuous improvement across global technology content.
English to Estonian Review Lead – UI, Marketing & Product Content
English-to-Estonian Review Lead owning linguistic quality for Welo Global’s multilingual AI and localization solutions. Managing client alignment, arbitration, reviewer coaching, and quality governance.
English to Georgian Review Lead – UI, Marketing, Product Content
English-to-Georgian Review Lead owning quality governance for Welo Global’s multilingual AI, technology, and content solutions. Coaching reviewers and managing client localization standards across UI, marketing, product, legal, and support content.
English to German Review Lead – UI, Marketing & Product Content
Review Lead owning German (Switzerland) localization quality for Welo Global’s multilingual AI and content solutions. Managing audits, arbitration, reviewer coaching, and client Language Manager alignment.
English to Kazakh Review Lead – UI, Marketing, Product Content
English-to-Kazakh Review Lead governing localization quality for Welo Global’s multilingual AI and content solutions. Managing client alignment, audits, arbitration, reviewer coaching, and quality improvements.
English to Kyrgyz Review Lead – UI, Marketing & Product Content
English-to-Kyrgyz Review Lead governing quality across UI, marketing, legal, product, and support content. Supporting Welo Global’s multilingual AI and localization services for global clients.
English to Lao Review Lead – UI, Marketing & Product Content
English-to-Lao Review Lead owning linguistic quality for Welo Global’s multilingual AI and localization services. Managing client alignment, arbitration, audits, coaching, and quality governance.