Director of National Programs
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Job Description
Director of National Programs managing all National League Programs for Lucky Strike Entertainment. Building and maintaining league tournament business across centers while ensuring memorable guest experiences.
Responsibilities:
- The Director of National Programs would be responsible for building and maintaining all National League Programs and National/Center tournament business for the company.
- Facilitates fulfillment of department goals and company initiatives.
- Work directly with center League Champions/GM/DM to develop, retain and recruit new bowlers for all National Leagues and Tournaments.
- Be aware of the market conditions and opportunities to recruit new or existing tournaments (Local, State or National Tournaments)
- Communicate with all centers to build new National Leagues in their centers.
- Hold the centers accountable on National Leagues starting each month.
- Send out communication to the centers who do not have a new league starting each month.
- Provide ongoing training on all National Leagues.
- Responsible for updating the National Leagues Calendar each month/year for the field.
- Coordinate with the Leagues Department to promote new strategies and league structures for centers.
- Attend weekly team calls, monthly league initiatives calls and district calls where applicable.
- Be the point of contact for all National Leagues and Tournaments and provide support to the centers to ensure positive experiences in all centers.
- Assist with training and development of the league champions.
- Partner with Marketing on all materials for each league, including Registration Flyers, Posters and bath ads.
- Attend bi-weekly calls with Marketing to discuss any League updates.
- Complete all Success Guides, Counter Guides and LMA updates needed for all National Leagues.
- Update all documents on Connect when applicable.
- Complete any daily, weekly and monthly reporting that is necessary to report on all financial data.
- Audit revenue reports.
- Support the Regional League Development Managers with tournaments and SMART disbursements.
- Build a strong working relationship with local & state associations to bring tournaments back into our centers.
Requirements:
- B.A./B.S. degree required; equivalent combination of education and experience will be considered
- Minimum of 3–5 years of experience managing league-based programs within the sports, entertainment, or hospitality industry
- Proven experience overseeing multi-location or national league operations, including league development and tournament execution
- Demonstrated success in driving program growth, increasing participation, and improving retention across league programs
- Strong experience managing the full league lifecycle, from recruitment and onboarding through ongoing engagement and retention
- Ability to partner cross-functionally with Marketing, Operations, and field leadership teams to execute programs and initiatives
- Experience influencing stakeholders and driving accountability without direct authority
- Strong analytical skills, with experience in financial reporting, revenue tracking, and performance analysis
- Highly organized with the ability to manage multiple initiatives and priorities in a fast-paced environment
- Experience working with national or regional sports organizations, associations, or governing bodies preferred
- Familiarity with event logistics, tournament operations, sponsorship coordination, and customer/player experience management preferred
Benefits:
- Medical, Dental, Vision plans to select from based on your needs
- Wellness resources to help you along your wellness journey
- 401(K) Retirement Plans
- Employee Stock Purchase Program
- Employee Assistance Program (EAP)
- Vacation and Holidays
- Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more!
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