Director of Product, eCommerce Innovation
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Job Description
Director of Product leading eCommerce strategies for Ōura's DTC business. Driving personalization and AI innovations to enhance online customer experience and revenue growth.
Responsibilities:
- Build the product vision and strategy for our global eCommerce business. Define the product roadmap (in collaboration with other product managers and stakeholders), and lead several projects in-parallel — on-time and within budget.
- Make our DTC channel the primary lever for new member acquisition, ongoing upgrades, and adoption of complementary products by integrating hardware, membership, loyalty, and partner offerings into a cohesive, high‑performing experience
- Define and drive personalization and AI investments to deliver a best-in-class consumer experience that also delivers against revenue goals
- Lead the DTC product strategy for international expansion and partnerships, including new‑market launches, localization (language, currency, payment methods), and integrated partner and bundle experiences
- Own the experimentation strategy for our DTC site, coaching the team to run a high‑velocity pipeline of A/B and multivariate tests that drive material gains in conversion, AOV, revenue growth. and membership attach
- Determine how to best measure product goals and results. Ensure that the correct tracking and analytics are in place to track impact.
- Lead and grow a high‑performing DTC product management team, setting clear strategy while also building and coaching talent
- Help drive a culture of excellence while ensuring a positive and highly collaborative environment for all cross-functional teams.
- Partner with several stakeholders across various lines of the business, including C-suite executives; synthesize competing priorities to develop clear lines of action that deliver the highest value for the company and our members.
- Partner with Engineering, QA, and SRE to evolve our commerce platform operating model, ensuring that we can scale globally with faster, safer releases, and resilient performance during peak demand
- Drive improvements, including new solutions, to our content publishing systems to enable high-velocity page creation, localization, and Marketing campaign execution without sacrificing quality or brand consistency
Requirements:
- 12+ years of eCommerce product management experience, including global expansion. Proven track record of launching innovative features that elevate the user experience and deliver revenue.
- Deep experience using personalization and experimentation to grow a direct‑to‑consumer or subscription business at scale, including owning a robust testing roadmap and partnering with data science/analytics
- Strong cross-functional leadership and stakeholder management skills; you thrive in high-paced, collaborative environments and can drive forward decisions and concrete action plans.
- Comfort with ambiguity and an innate curiosity to solve complex problems in simple and creative ways
- Proven track record of managing and launching products that have significantly grown the business
- Excellent written and verbal communication skills, with the ability to distill complex issues into easy-to-understand narratives
- Confidence interfacing with executive leadership — internally and externally
- Deep intuition and passion for user experience and design
- Analytical mindset with the ability to gather and interpret data to inform decisions
- Product experience in the personalization and AI domains
- Strong plus if you have experience in wearables or other high-growth organizations
Benefits:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
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