Director of Product Marketing
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Job Description
Director of Product Marketing leading lifecycle strategy to enhance customer experience at Wealth.com. Focused on adoption, storytelling, and cross-functional leadership in a dynamic remote environment.
Responsibilities:
- Own the Product-Led Growth & Lifecycle Strategy
- Define and operate the system that drives:
- Feature awareness and adoption
- Onboarding and activation
- Engagement and retention
- Expansion and upsell
- Map the full customer journey and design cross-channel and in-product programs that continuously move users toward deeper value and revenue.
- Ensure that customer understanding, storytelling, and adoption are embedded directly into how the product is designed, built, and launched.
- Set the quality bar for how the product is presented visually and narratively.
Requirements:
- 10+ years in Product Marketing, Lifecycle Marketing, or Product-Led Growth
- Experience in SaaS, fintech, or complex digital platforms
- Strong writing and narrative development skills
- Demonstrated ability to lead teams and operate cross-functionally
- Experience working deeply with Product, UX, and Design
- Strong visual and video storytelling sensibility
- Deep understanding of in-app growth, onboarding, and expansion mechanics.
Benefits:
- Competitive salary.
- Hybrid work arrangement if located in the Phoenix or New York area; otherwise, fully remote. We also meet together in person several times a year.
- Excellent medical, dental, and vision insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees.
- 100% company-paid basic life insurance, short-term and long-term disability insurance.
- 100% paid parental leave upon eligibility.
- Company equity managed through Carta.
- 401k with match and 100% vesting upon hire.
- Flexible PTO in an environment where taking time off to relax or recharge is supported and encouraged.
- Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and recharge without thinking twice.
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