Senior Product Marketing Manager, AI Apps
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Job Description
Senior Product Marketing Manager leading GTM strategy for AI-powered experiences at Bluehost. Collaborating across teams to drive customer adoption and product success.
Responsibilities:
- Own Go-to-Market Strategy for AI Agents and Apps
- Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing and running their online business
- Develop an intentional and thoughtful POV on what we need to build and take to market to help our customer succeed online
- Identify high-impact use cases that drive adoption, engagement, and revenue growth
- Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers and Mid-market customers
- Drive Product Launches & Adoption
- Lead cross-functional launches for Agentic offering —from beta to GA—ensuring strong market entry and sustained adoption
- Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales
- Develop strategies to increase usage and customer retention through customer-centric experiences
- Translate AI and Agentic Capabilities into Customer Value
- Simplify complex AI/ML concepts (e.g. generative AI, automation and tasks) into compelling, easy-to-understand benefits
- Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use)
- Craft compelling narratives for non-technical SMB audiences and developer audiences
- Content, Enablement & Evangelism
- Develop high-impact content including product narratives, demos, use cases, and sales enablement materials
- Partner with Content, PR, and Digital teams to bring AI innovation stories to market
- Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities
- Shape Product & AI Strategy
- Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights
- Validate value propositions through customer feedback, usage data, and experimentation
- Help define how AI enhances the end-to-end customer journey within Bluehost
- Measure, Learn & Optimize
- Define and track success metrics across adoption, engagement, retention, and revenue impact
- Use data and experimentation to continuously refine GTM strategies and messaging
- Monitor competitive landscape across our expanding peer group and new players across the broader landscape
Requirements:
- 8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products
- Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)
- Strong ability to translate complex technical concepts into clear, customer-centric messaging
- Proven track record owning GTM strategy and driving measurable adoption and growth
- Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams
- Strong understanding of customer needs, user behavior, and market dynamics
- Exceptional storytelling, communication, and content development skills
- Data-driven mindset with experience defining KPIs and measuring success
- Preferred experience: Experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms
- Familiarity with SMB or mid-market customer segments
- Background working with SMBs, developers and/or agencies
- MBA or advanced technical/business degree
Benefits:
- Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
- Work-life balance
- Opportunities for learning and development
- 20+ affinity groups for networking
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