Director, Product Marketing – Business Suite
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Job Description
Product marketing director shaping Veracross's Fintech and Insurtech solutions for K–12 private schools. Driving global go-to-market strategy, messaging, campaigns, and sales enablement.
Responsibilities:
- Serve as the center of strategy for Veracross's Business Office suite, including Fintech and Insurtech solutions
- Decide which campaigns are prioritized, define core messaging, and schedule launches
- Direct global demand generation teams in turning strategy into an integrated calendar
- Drive the go-to-market process for major Business Office, Fintech, and Insurtech launches from positioning through post-launch performance review
- Build and maintain go-to-market playbooks aligning Product, Sales, and Marketing
- Become the internal expert on K–12 private school financial operations, including accounting, tuition, compliance, and risk
- Conduct competitive and market analysis across EdTech, Fintech, and Insurtech
- Identify differentiation opportunities
- Partner with Product Management to prioritize roadmap investments based on market demand and customer feedback
- Define and evolve the core narrative for the Business Office suite for CFOs, business officers, and heads of school
- Ensure consistent messaging across campaigns, sales conversations, product launches, and executive communications
- Partner with content, design, and demand-generation teams on web copy, videos, case studies, and presentations
- Create sales enablement resources including pitch decks, competitive briefs, battlecards, demo scripts, and FAQs
- Partner with marketing and revenue teams on awareness- and pipeline-building campaigns
- Measure performance, analyze funnel impact, and iterate on messaging and campaign mix to improve conversion
- Mentor product marketing managers, including those outside the direct reporting line
- Set the standard for product marketing at Veracross and develop less experienced product marketers
- Translate customer and market insights into positioning, launch plans, and enablement tools that drive adoption and growth
Requirements:
- 8+ years of Product Marketing experience within EdTech, Fintech, SaaS, or related B2B technology, including ownership of go-to-market for a multi-product portfolio
- Track record of setting campaign strategy and messaging direction that other teams and functions build from
- Excellent communication skills, with the ability to translate complex products into clear, compelling stories for technical and non-technical audiences
- Experience working cross-functionally with Sales, Product, Customer Success, and Marketing, including aligning teams without formal authority
- Analytical, data-driven mindset
- Strong project management discipline
- Comfort operating with significant autonomy as an individual contributor
- Instinct to coach and develop other marketers, even without a formal reporting relationship
- Experience in school financial systems, accounting, tuition management, insurance, or payments (preferred)
- Familiarity with ERP, SIS, or CRM platforms (preferred)
- Exposure to product-led growth (PLG) strategies and lifecycle marketing (preferred)
- Strong understanding of K–12 education systems and private/independent school business operations (preferred)
Benefits:
- 3 weeks of vacation per year
- 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
- 56 Hours of paid sick leave annually
- Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
- Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
- Performance bonus
- Flexible, remote-first work environment
- Opportunities for professional growth
- Inclusive culture and strong sense of belonging
- Consideration and respect are the norm
- Support for all team members to reach their full potential
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