Ecosystem Marketing Director
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Job Description
Ecosystem Marketing Director at Circle defining marketing strategy for their blockchain platform. Focused on demand generation and collaboration with product, developer relations, and communities.
Responsibilities:
- Define and evolve Arc’s ecosystem narrative, positioning Circle as the full-stack platform for the internet financial system
- Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises, fintechs, SMB platforms, and independent builders
- Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models
- Identify and prioritize high-impact protocols, builders, and ecosystem opportunities in collaboration with BD and Developer Relations
- Lead integrated launch strategies for Arc milestones, ecosystem programs, and major onchain initiatives
- Partner with Developer Relations and Community to amplify grants, incentives, incubators, and adoption programs
- Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution
- Represent Circle and Arc externally at conferences, panels, industry events, and in thought leadership content
Requirements:
- 10+ years of experience in ecosystem marketing, product marketing, growth, developer platforms, fintech, or blockchain infrastructure
- Proven experience building or scaling a developer or platform ecosystem across multiple audience segments
- Strong understanding of DeFi, onchain ecosystems, and blockchain primitives
- Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences
- Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth
- Experience influencing product direction through ecosystem insight and cross-functional collaboration
- Exceptional communication skills and comfort serving as an external spokesperson.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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