Email & Lifecycle Marketing Manager – LATAM, Caribbean
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Job Description
Email Lifecycle Marketing Manager owning campaigns, automation, segmentation, and testing for consumer brands. Driving retention, repeat purchase, subscriptions, and revenue for a U.S.-based agency.
Responsibilities:
- Own email and lifecycle marketing strategy and execution across multiple brands
- Translate business goals into lifecycle strategies, campaign calendars, testing plans, KPIs, and recommendations
- Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs
- Develop segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, and business goals
- Plan and execute programs supporting promotions, launches, acquisition, retention, and repeat purchase
- Develop email copy and coordinate creative briefs and assets with the design team
- Execute A/B tests across messaging, creative, segmentation, timing, offers, and flows
- Monitor deliverability, list health, and list growth
- Analyze performance, revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value
- Provide clear reporting outlining what happened, why it happened, and next steps
- Present insights and optimization recommendations to leadership
- Maintain campaign QA across links, tracking, segmentation, targeting, creative, and deployment
- Manage multiple brands and priorities with organization, accuracy, and accountability
- Stay informed about each brand’s products, customers, competitive landscape, and business performance
- Work directly with the CMO and collaborate with the Design Director and agency team across multiple client accounts
Requirements:
- Strong written and verbal English skills, including the ability to clearly present insights and recommendations in professional settings
- Approximately 4+ years of hands-on email, CRM, or lifecycle marketing experience preferred
- Proven ability to personally own and execute email/lifecycle programs, including strategy, campaigns, flows, segmentation, testing, and optimization
- Omnisend experience strongly preferred; Klaviyo or similar platform experience also considered
- Experience managing multiple brands, accounts, or priorities; agency experience preferred, though strong multi-brand in-house experience will be considered
- Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or related consumer brands strongly preferred
- Understanding of brand-building and commercial performance, including conversion, repeat purchase, reorder rate, subscriptions, retention, revenue, and customer value
- Strong analytical, data literacy, testing, and optimization skills
- Strong creative judgment and ability to collaborate with design and content teams
- Excellent organization, project management, attention to detail, and ability to work independently and proactively in a fast-paced agency environment
- Ability to work Eastern Time
- Only resumes submitted in English will be considered
- Preparedness to discuss an email or lifecycle program personally owned, including strategy, testing, optimizations, and measurable business results
Benefits:
- Part-time, hourly engagement with potential to increase hours and responsibilities over time
- Ongoing agency resource rather than a short-term project
- Remote work
- Opportunity to start or further a career with a young, fast-growing company
- Growth, autonomy, and impact
- Support and long-term success
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