Event Marketing Manager
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Job Description
Event Marketing Manager leading Cisco’s global high-tech event portfolio, engagement strategy, and AI-enabled communications. Driving brand presence, customer journeys, ROI, and team performance.
Responsibilities:
- Lead the Global Events Marquee and Industry portfolio
- Define and direct integrated engagement strategies that amplify Cisco’s brand presence, cultivate customer journeys, and drive measurable revenue impact
- Lead a team of engagement managers supporting audience engagement at key Marquee and Industry Events and Cisco Showcase at Cisco Live Global
- Direct multi-channel marketing and communication strategies across owned and paid channels
- Drive attendee outcomes including booth engagement, speaking sessions, meeting participation, brand awareness, and sales engagement
- Champion an AI-first operational model to streamline content development, consolidate processes, and scale communication assets
- Partner with Program Management, Event Strategy, Brand, Sales, and Marketing leaders to align strategies and deliver a cohesive Cisco brand experience
- Define and report KPIs tracking event efficacy and ROI
- Architect and optimize high-touch, low-touch, and no-touch customer journey programs
- Mentor senior and mid-level managers and foster professional growth, high performance, and agility
- Manage complex vendor relationships to ensure service excellence
- Provide subject-matter expertise and data-driven recommendations for future event communication and engagement strategy
Requirements:
- 10+ years of event marketing experience within the high-tech sector
- 15+ years of strategic communications experience
- 10+ years of proven leadership managing high-performing teams
- Demonstrated experience leading complex, large-scale marketing campaigns and flagship event initiatives
- Proven ability to craft and deliver high-stakes presentations and executive communications
- Deep passion for brand storytelling and brand stewardship
- Experience integrating AI tools for workflow efficiency, content velocity, and process optimization
- Ability to translate complex data sets into compelling narratives
- Proven change-management ability, especially involving AI tools and evolving event formats
- Ability to manage complex project portfolios, track ROI, and pivot strategies using data-driven insights
- Exceptional copywriting and editorial skills
- BA/BS degree in Communications, Marketing, or a related field required
Benefits:
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Cisco restricted stock unit grants may be available, subject to eligibility
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation per full calendar year for non-exempt employees
- Flexible vacation time off program with no defined limit for eligible exempt employees
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward annually
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses for non-sales roles, subject to Cisco policies
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