Field Sales Representative
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Job Description
Field Sales Representative responsible for growing Farmer Focus sales and strengthening customer relationships in Georgia or Tennessee. Collaborating with internal teams to drive sales performance and product execution.
Responsibilities:
- Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory
- Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia
- Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner
- Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director
- Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction
- Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution
- Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools
- Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning
- Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed
Requirements:
- High school diploma or equivalent required; bachelor's degree in business, Marketing, Sales, Agriculture, Food Science, or a related field preferred
- Two or more years of outside sales, field sales, account management, distributor management, retail, food service, grocery, CPG, poultry, meat, or food industry experience preferred
- Valid driver’s license, reliable transportation, and ability to meet company driving standards required
- Demonstrated ability to build customer relationships, prospect new business, manage a territory, and follow through on commitments
- Comfortable using Microsoft Office, email, mobile technology, and customer relationship management or sales reporting tools
- Must be able to perform the essential functions of the role with or without reasonable accommodation
Benefits:
- Frequent local and regional travel within the assigned territory
- Occasional overnight travel may be required for customer meetings, distributor visits, trade shows, and company events
- Health insurance
- Paid time off
- Professional development opportunities
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