Fractional Head of Growth & Operations
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Job Description
Fractional growth leader scaling BE THAT LAWYER’s legal coaching and training brand. Growing its community, lead pipeline, partnerships, CRM, and marketing operations.
Responsibilities:
- Own and scale growth, community, partnerships and operations for BE THAT LAWYER, a legal coaching and training brand
- Run and grow the marketing engine so the founder can focus on thought leadership, clients, qualified prospects and strategic relationships
- Leverage content and events into qualified leads
- Grow and engage the online community from its current base of 100 toward 200, 300, 500 members and beyond
- Manage the marketing team and outside vendors
- Build and manage a new CRM to automate follow-through
- Identify, develop and activate strategic partnerships such as Bar Associations
- Repurpose existing content into leads and measurable business opportunities
- Keep the virtual assistant and vendors accountable and clarify ownership
- Launch projects on time without the founder chasing people or managing details
- Own monthly goals and the Issues List
- Report directly to Steve Fretzin, founder and President of BE THAT LAWYER
- Help increase qualified coaching and roundtable opportunities, community membership, partnerships and revenue while reducing the founder’s marketing and operations management workload
Requirements:
- Experience growing a founder-led professional services, coaching, consulting, membership, education or personal brand business
- Demonstrated success generating leads, growing memberships, building partnerships or creating measurable pipeline
- Strong project and people management skills
- Experience managing contractors, virtual assistants or vendors
- Comfort with email marketing, LinkedIn, podcasts, webinars, CRM systems, content repurposing, SEO or AEO and basic marketing analytics
- Entrepreneurial mindset with a bias toward action, experimentation and results
- Doer-first, strategist-second approach; able to build practical plans, assign work and follow through
- Ability to work independently, juggle multiple priorities and change direction based on data
- Prior legal or professional-services experience preferred as a bonus
- Track record of scaling an online community or membership program preferred as a bonus
- Experience negotiating and activating association or institutional partnerships preferred as a bonus
- Confident, persuasive, adaptable and results-oriented
- Ability to make decisions, question the status quo and handle several projects simultaneously
- Ability to run systems and track results without allowing process to slow execution
- Must be willing to work remotely as an independent contractor
- This is a full-time, primary role with no freelancing or second jobs
Benefits:
- $1,500–$2,000 per month base, based on experience
- Meaningful performance bonuses tied to agreed growth and revenue outcomes
- Fully remote engagement
- Flexible working hours
- Real ownership over growth strategy and execution for a recognized, founder-led brand
- Room to grow; role may expand over time based on results and business needs
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