General Manager – GM
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Job Description
General Manager leading $100M+ healthcare brand for metabolic health and primary care. Overseeing P&L performance, operational execution, and driving sustainable growth.
Responsibilities:
- Own full P&L responsibility for a $100M+ business, including revenue growth, margin expansion, and operating leverage
- Set and execute annual and multi-year operating plans aligned with company strategy
- Drive performance across LTV, retention, cohort quality, and contribution margin
- Establish rigorous KPI frameworks, operating cadences, and accountability mechanisms
- Lead the full DTC growth engine across acquisition, onboarding, engagement, and long-term retention
- Partner with Marketing, Analytics, and Product to optimize CAC efficiency, payback, and scale
- Oversee pricing, packaging, and monetization strategy across metabolic health and primary care offerings
- Identify and scale new programs, service lines, and revenue opportunities
- Oversee clinical operations in close partnership with Medical Leadership
- Ensure consistent, high-quality, evidence-based care delivery across a national footprint
- Balance clinical excellence, patient experience, scalability, and cost efficiency
- Maintain compliance with all state, federal, and payer requirements
- Partner with Product and Engineering to set and execute roadmap priorities tied to business and clinical outcomes
- Champion an integrated patient journey across metabolic health and primary care
- Use outcomes data, patient feedback, and operational insights to drive continuous improvement
- Ensure strong clinical-product-ops alignment as the platform scales
- Lead and develop a senior, cross-functional leadership team across Operations, Clinical, Marketing, Product, CX, and Analytics
- Build organizational structure, processes, and talent density appropriate for a $100M+ platform
- Foster a culture of ownership, execution, and high standards
- Drive change management and organizational maturity as the business scales
- Serve as a core operating partner to the Founder & CEO
- Translate strategy into executable operating plans and measurable outcomes
- Present performance, risks, and opportunities to the Board and executive leadership
- Anticipate growth constraints and proactively address operational and clinical bottlenecks
Requirements:
- **Basic Qualifications:**
- 12+ years of senior operating experience in healthcare, health tech, or complex consumer services
- Direct ownership of a $100M+ P&L or equivalent business unit
- Proven experience scaling subscription-based, longitudinal, or chronic care models
- Strong command of healthcare unit economics, retention, and cohort analytics
- Demonstrated ability to lead large, cross-functional organizations
- **Preferred Qualifications:**
- Experience in metabolic health, obesity medicine, chronic disease management, or primary care
- Background in telehealth, virtual care, or multi-state clinical operations
- Track record of improving profitability, retention, and patient outcomes at scale
- Experience partnering closely with founders, Boards, or PE/VC sponsors
- True owner-operator mindset with deep accountability for results
- Highly analytical, data-driven, and execution-focused
- Strong clinical judgment balanced with commercial pragmatism
- Clear, decisive leader who scales people, systems, and culture
- Comfortable operating in regulated, high-growth environments
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, Roth 401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
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