Group Business Development Representative
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Job Description
Group sales representative generating corporate, nonprofit, and association bookings for Nantahala Outdoor Center’s outdoor hospitality experiences. Building outbound pipelines, customized proposals, and new client relationships across the Southeast.
Responsibilities:
- Generate new high-value group business across the Southeast
- Build and execute outbound prospecting strategies targeting corporate, nonprofit, association, and incentive group buyers
- Identify decision-makers and initiate contact through cold outreach, referrals, networking, and digital channels
- Maintain a documented CRM pipeline of qualified new business opportunities
- Develop customized proposals combining multi-day lodging, outdoor adventure programming, dining, and facilitated group experiences
- Lead the sales process from initial outreach through contract execution
- Partner with the Group Sales Manager on complex or high-value negotiations
- Meet or exceed monthly and quarterly new revenue and new account acquisition targets
- Identify new vertical opportunities and untapped market segments
- Attend and actively work trade shows, networking events, expos, and industry gatherings
- Cultivate relationships with event planners, incentive travel agencies, nonprofit operations staff, association meeting planners, and other group influencers
- Build a referral network generating new group opportunities
- Monitor competitor offerings, pricing, and positioning
- Coordinate post-sale handoffs to Custom Group Sales Representatives, Reservations, and Operations teams
- Collaborate with Marketing on prospecting campaigns, sales collateral, and outbound tools
- Share market feedback, objections, competitor intelligence, and segment trends
- Travel to NOC’s Bryson City campus and other NOC properties for site visits, client hosting, and team collaboration
Requirements:
- 3+ years of outbound sales experience, ideally in group hospitality, corporate event sales, incentive travel, association sales, or a related B2B environment
- Demonstrated track record of generating new business through proactive prospecting rather than inbound lead conversion
- Experience building and managing a pipeline and closing mid-value deals involving multiple stakeholders
- Existing relationships within corporate event planning, incentive travel, nonprofit, or association markets a strong plus
- Comfortable with consultative selling and crafting tailored solutions
- Strong interpersonal, communication, and relationship-building skills; comfortable engaging senior-level contacts
- Self-directed and organized; able to manage a full prospecting calendar without close supervision
- Proficiency in CRM software, Microsoft Office Suite, and digital prospecting and outreach tools
- Enthusiasm for the outdoors and a genuine belief in outdoor adventure as a vehicle for group connection and organizational development
- Comfortable working remotely and managing a self-directed daily schedule
- Comfortable sitting for extended periods and conducting outreach by phone, video, and email
- Willing and able to travel for client meetings, site visits, and trade shows, including overnight and occasional weekend travel
- Comfortable working in both office and outdoor environments
- Standard Monday–Friday schedule with some evening or weekend availability expected based on client and event demands
Benefits:
- Commission and performance bonus tied to new revenue generated
- Uncapped earning potential
- Remote work arrangement
- Willingness to experience NOC adventure activities during client site visits is a plus
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