Growth Marketing Manager
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Job Description
Growth Marketing Manager driving multi-channel demand generation and content for EnableComp’s healthcare revenue-cycle platform. Building pipeline through campaigns, nurture programs, and performance optimization.
Responsibilities:
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels
- Own marketing-sourced pipeline targets and report campaign performance against revenue goals
- Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance
- Own funnel content end-to-end, including blog posts, ebooks/guides, landing pages, and nurture email copy
- Ensure campaign content reflects current positioning and messaging
- Establish a scalable content calendar and production workflow
- Build and manage lead nurture email programs and campaign workflows in HubSpot
- Partner with the GTM Engineer on campaign-specific automation needs and data requirements
- Monitor and troubleshoot campaign-level workflow issues, escalating systemic issues to the GTM Engineer
- Partner with Event Marketing on webinar and event promotion, registration goals, and post-event lead nurture
- Partner with Product Marketing on narrative, positioning, and competitive messaging
- Partner with SDRs on lead handoff, MQL quality feedback, and conversion tracking
- Analyze campaign and content performance to optimize MQL volume, conversion rate, and cost per acquisition
- Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics
- Report to the VP, Marketing
- Work as an individual contributor with no direct reports
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role
- Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus
- Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce
- Strong writing skills for blog posts, email copy, and landing page copy
- Strong analytical skills, including pulling and interpreting campaign data
- Comfort partnering with a technical GTM/RevOps function on automation and data needs
- Regular and predictable attendance
- Strong computer proficiency and knowledge of MS Office, including PowerPoint, Word, Excel, Teams, and Outlook; Zoom and other learning technology
- Self-directed and comfortable owning ambiguous, cross-functional problems
- Data hygiene treated as non-negotiable
- Ability to translate technical workflows into plain-language impact for Sales and Marketing stakeholders
- Strong project management and prioritization skills
- Comfort running multiple campaigns simultaneously
- Bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools
- Ability to work at a computer for extended periods
- Ability to perform each essential duty satisfactorily, with reasonable accommodation available for qualified individuals with disabilities
Benefits:
- Professional growth and development opportunities
- Tools, resources, and support for career growth
- Flexible work environment
- Work-life balance
- Minimal travel, primarily occasional team or company offsites
- Remote work environment
- Equal opportunity and nondiscrimination workplace commitment
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