Growth Marketing Manager
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Job Description
Growth Marketing Manager responsible for global go-to-market execution for AI products. Leading experimentation, collaboration, and self-service funnel building at G2.
Responsibilities:
- Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand.
- Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed.
- Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions.
- Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets.
- Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities.
- Create a global feedback loop between market and product, enabling continuous alignment with evolving customer needs.
- Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments.
- Develop pilot programs in different markets that validate product-market fit and generate early wins.
- Equip the global sales force with tools and narratives that shorten deal cycles and accelerate adoption.
- Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography.
- Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support.
- Continuously refine funnels using data and experimentation to maximize conversion and speed-to-value worldwide.
- Work directly with the GM of AI Solutions to align growth initiatives with overall global business objectives.
- Report on growth progress with clarity — sharing metrics, learnings, and recommendations to guide strategic decisions.
- Communicate across Product, Sales, Engineering, and GTM teams globally to ensure alignment, accountability, and momentum on growth initiatives.
- Take ownership of projects end-to-end, from idea to live experiment to scaled GTM motion.
- Bias toward speed and scrappiness, making pragmatic trade-offs to move quickly while keeping impact in focus.
- Act like a founder — proactively identify opportunities, solve problems, and push initiatives forward without waiting for direction.
Requirements:
- 3+ years of experience in growth, product marketing, product management, or a hybrid SaaS/startup role.
- Proven track record of designing and executing end-to-end experiments that deliver measurable outcomes.
- Excellent communication skills to clearly articulate insights, positioning, and results across technical and business audiences.
- Experience collaborating cross-functionally with product and sales teams to bring offerings to market globally.
- Comfort with no-code/low-code tools, analytics, and (bonus) some coding ability (JavaScript, Python, or similar).
- Demonstrated success thriving in ambiguous, high-velocity environments, ideally as part of an early-stage or founding team.
Benefits:
- generous benefits
- flexible work
- ample parental leave
- unlimited PTO
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