Growth Marketing Manager
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Job Description
Growth Marketing Manager responsible for maximizing marketing channel performance through data-driven strategies in a fast-growing e-commerce startup. Collaborating across teams to enhance customer lifetime value and drive profitability.
Responsibilities:
- In this role, you ensure that our growth goals translate into concrete marketing results
- You maximize the performance of our channels, strengthen customer retention and lifetime value
- You are responsible for planning, executing, and optimizing growth initiatives across our key marketing channels
- You manage our agency partners in day-to-day operations, prioritize growth levers, and ensure agreed KPIs and quarterly targets are reliably met
- You prepare weekly performance reports with clear insights and concrete recommendations for action
- You monitor the market, test new channels and tactics, and validate them against clearly defined success metrics
- You work closely with colleagues from shop, CRO, procurement, logistics, and content
Requirements:
- You have at least 3 years of experience in performance or growth marketing, ideally in e-commerce
- You bring a deep understanding of marketing unit economics
- You can confidently interpret metrics such as CAC, LTV, contribution margin, MER, and conversion rates
- You go far beyond mere reporting: you identify root causes of funnel inefficiencies
- You have strong initiative and take KPIs as your personal responsibility
- You act not just as a coordinator but as a driver of growth
- You think entrepreneurially and with a profit-orientation
- You have a strong customer focus and understand the customer journey as well as the behavior of our target audiences
- You are confident with common tools such as GA4, Meta/Google Ads, and an email/CRM tool
- You can convince agencies and internal stakeholders with your data-driven recommendations
Benefits:
- A team built on trust, open communication, and honest feedback
- Flexible working hours, hybrid work & 28 days of vacation
- Professional development & room to develop your ideas
- Company bike (Jobrad), employer-funded pension plan, employee discounts & corporate benefits
- Access to a strong e-commerce network
- A creative team with heart that welcomes your input
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