Head of Growth Marketing
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Job Description
Lead growth marketing for EverHealth's SaaS solutions, driving brand awareness and customer acquisition. Manage a highly skilled team to execute cohesive and comprehensive marketing strategies.
Responsibilities:
- Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy.
- Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels.
- Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives.
- Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas.
- Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events.
- Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs.
- Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn.
- Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field
- 10+ years in marketing with demonstrated experience in a leadership role.
- Proven success in driving growth, revenue and retention
- Strong understanding of customer acquisition techniques and cost optimization.
- Experience in Healthcare tech or B2B SaaS is highly desirable.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and presentation skills.
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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