Growth & Marketing Operations Manager
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Job Description
Growth & Marketing Operations Manager optimizing TurFresh’s multi-market marketing performance. Connecting paid media, SEO, CRM and sales outcomes to profitable customer acquisition.
Responsibilities:
- Own marketing performance by market and channel
- Produce weekly KPI reporting and executive communication
- Track lead volume, qualified leads, CPL, CAC, conversion and ROI
- Track paid search, organic search, local search, email/SMS, referrals and other channels
- Connect marketing activity to lead, contact, quote, sale and revenue outcomes
- Investigate changes in lead volume, quality, cost, conversion, revenue and market performance
- Translate data into recommendations, owners, action steps and success criteria
- Identify profitable customer-acquisition opportunities and evaluate budgets, keywords, landing pages, local search, lead reactivation, CRM follow-up and growth initiatives
- Direct agencies, vendors and internal specialists; review paid search, SEO, local search, Google Business Profiles, CRM workflows, tracking, attribution, websites and SOPs
- Manage priorities, project ownership, due dates, dashboards, campaign calendars, testing backlogs, vendor deliverables, SOPs, training materials and quality-control checklists
- Align Marketing and Sales by evaluating targeting, messaging, qualification, routing, response time, follow-up and sales execution
- Coordinate paid media, SEO, content, email/SMS, creative, website, marketing automation, analytics and reporting specialists
- Present recommendations, accept feedback, revise plans and own the day-to-day marketing operating system
- Establish scorecards, ownership, attribution and CAC reporting, growth roadmaps, SOPs and leadership working rhythms
- Report directly to the President/General Manager and work closely with John, Sales, Operations, internal specialists and external agencies
Requirements:
- Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing
- Hands-on experience with Google Ads/PPC, SEO and local SEO, Google Business Profiles, GA4, Google Search Console, CRM and marketing automation, lead routing and call tracking, attribution and reporting, conversion-rate optimization, landing pages and websites, agency management, executive KPI reporting, SOP development, and team training or coaching
- Experience with multi-market or local service businesses
- Experience personally diagnosing and correcting marketing problems is especially valuable
- Analytical and commercially minded
- Highly organized and technically credible
- Comfortable with accountability, detailed work, prioritization and direct feedback
- Clear with executives, vendors and teammates
- Resourceful, dependable and coachable
- Focused on outcomes and continuous improvement
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