GTM Insight Analyst
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Job Description
GTM Insight Analyst transforming CRM metrics and revenue data into actionable insights. Delivering high-quality GTM Insight Reports and collaborating with cross-functional teams.
Responsibilities:
- Analyze CRM, pipeline, forecasting, and engagement data to identify performance patterns, risks, and opportunities.
- Build and maintain benchmarking frameworks across key GTM metrics (e.g., win rate, sales velocity, conversion rates, pipeline health), adapting to each customer’s motion and maturity.
- Evaluate deal progression, activity quality, persona engagement, and sales process adherence through quantitative and qualitative signals.
- Collaborate on the design, use, and continuous improvement of machine learning models that support ICP definition, account scoring, and segment prioritization.
- Prepare and engineer input features from CRM, firmographic, technographic, and engagement data to enhance ICP models.
- Analyze model outputs to identify high-fit segments, prioritize accounts, and surface insights that guide territory planning, targeting, and campaign focus.
- Monitor model performance, highlight limitations and edge cases, and recommend improvements to ensure business relevance.
- Use LLMs and conversation intelligence tools to analyze call recordings and transcripts, extracting themes, objections, risk factors, and coaching insights.
- Develop and refine prompting techniques to ensure consistent and high-quality analysis outputs.
- Produce executive-ready GTM Insight Reports, including visuals, narratives, and strategic recommendations.
- Translate complex data into simple, compelling insights that help revenue leaders make informed decisions.
- Conduct research on customers’ industries, products, ICPs, competitors, and GTM strategies to contextualize insights.
- Run structured discovery sessions with customers to understand their goals, challenges, growth plans, and operational context.
- Document business requirements and align analysis outputs with client expectations and strategic priorities.
- Collaborate with Customer Success, RevOps, Sales Leadership, and Product teams to ensure insights reflect customer realities.
Requirements:
- 3–5+ years experience in Revenue Operations, Sales Analytics, GTM Insights, Business Intelligence, Data Analytics, or a closely related field.
- Experience in SaaS B2B environments and prior experience in a startup or scale-up is required.
- Strong analytical skills with hands-on experience interpreting CRM data (Salesforce preferred) and GTM performance metrics.
- Proficiency with spreadsheets and at least one analytical / BI or scripting environment (e.g., SQL, Python, or similar).
- Exposure to machine learning or statistical modeling for segmentation, scoring, or propensity analysis (e.g., logistic regression, tree-based models, clustering), either hands-on or in close partnership with data teams.
- Experience working with or around LLM-based tools (e.g., conversation intelligence, AI summarization, classification).
- Ability to design, test, and refine prompts to generate reliable, high-quality outputs from LLMs.
- Strong communication skills with the ability to translate data and model outputs into clear, concise business narratives.
- Experience creating slide-based reports or executive presentations.
- Comfort working directly with customers to understand their needs and present insights.
- High ownership, accountability, and ability to manage deadlines proactively.
Benefits:
- Flexible work arrangements
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