GTM Partner – AI CoE

Posted 66ds ago

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Job Description

GTM Partner with Sigma Software's AI Competence Center. Leading go-to-market strategy and defining AI service offers in a collaborative environment.

Responsibilities:

  • Define and refine target ICPs for AI solutions
  • Prioritise focus segments and deprioritise non-strategic ones
  • Validate ICP assumptions using market feedback and deal data
  • Shape outcome-oriented AI service offers aligned to buyer problems
  • Develop clear positioning and messaging for priority ICPs
  • Test GTM hypotheses through outbound, social selling, and targeted content
  • Collect and analyse feedback from outreach and sales conversations
  • Track GTM progress with clear documentation and metrics
  • Create high-impact GTM assets, messaging frameworks, and case studies

Requirements:

  • 5+ years in marketing or GTM roles for B2B services or consulting
  • Experience with market and buyer research
  • Proven ability to translate technical capabilities into outcome-based offers
  • Practical experience running outbound motions and lead generation collaboration
  • Strong writing skills for POVs, offer descriptions, and outreach messaging
  • Upper-Intermediate English or higher

Benefits:

  • Opportunity to work closely with senior stakeholders
  • Work in a collaborative environment
  • Freedom to shape impactful solutions
  • Access to marketing experts
  • Access to AI specialists