Head of Off-Platform & Omnichannel Revenue Strategy
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Job Description
Revenue strategy leader scaling USA TODAY Co.'s off-platform and omnichannel advertising monetization. Developing commercial products, packaging, and sales enablement across distributed media platforms.
Responsibilities:
- Own the overall monetization strategy for off-platform and omnichannel audiences across social, video, audio, podcasts, newsletters, creator ecosystems, distributed platforms, and emerging media channels
- Establish growth priorities, revenue goals, and strategic initiatives that drive incremental revenue
- Identify new monetization opportunities, sponsorship models, and emerging revenue streams
- Develop long-term business plans aligning audience growth, advertiser demand, content strategy, and platform evolution
- Partner with Sales leadership, Finance, Product, and Content Monetization to establish revenue targets, forecasts, and performance metrics
- Lead development of scalable commercial products, sponsorship opportunities, and integrated omnichannel solutions
- Build packaging across newsletters, podcasts, social franchises, video programming, tentpole moments, creator-led initiatives, and cross-platform storytelling
- Define pricing strategies, positioning, market narratives, and sales frameworks
- Translate audience insights, platform capabilities, and advertiser demand into sellable products and repeatable commercial programs
- Equip sales teams with training, tools, audience insights, positioning materials, case studies, and best practices
- Partner with account teams on strategic opportunities, solutions, sponsorship structures, and advertiser recommendations
- Develop scalable sales playbooks and go-to-market processes
- Advise sales leadership on off-platform revenue opportunities, market trends, and commercial strategy
- Lead collaboration across Sales, Editorial, Audience, Product, Get Creative, Research, Legal, Finance, Operations, and Content Monetization
- Establish processes and governance models supporting scalable execution and speed-to-market
- Improve visibility into monetizable editorial and platform opportunities
- Align stakeholders around commercial priorities, sponsorship opportunities, and revenue goals
- Track revenue performance, adoption metrics, pipeline influence, and commercialization effectiveness
- Identify and remove barriers across product readiness, workflows, inventory, pricing, packaging, activation, and measurement
- Deliver regular business updates and strategic recommendations to senior leadership
- Champion data-driven decision-making and revenue optimization
- Monitor trends across social platforms, creator ecosystems, video, audio, newsletters, AI-influenced content, and emerging advertising models
- Identify partnerships, platform opportunities, and revenue models
- Pilot, test, and scale innovative commercial concepts
- Help position USA TODAY Co. as a market leader in multiplatform, audience-first advertising solutions
Requirements:
- 15+ years of experience in digital media, advertising, sponsorship strategy, multimedia monetization, commercial leadership, or related revenue-driving functions
- Deep understanding of social, video, audio, newsletters, podcasts, creator ecosystems, branded content, sponsorships, and distributed audience monetization
- Proven success developing commercial strategy, revenue-growth initiatives, packaging frameworks, and go-to-market plans
- Experience supporting or leading significant revenue goals and driving measurable business impact
- Strong understanding of advertiser and agency buying behavior and evolving marketplace trends
- Exceptional leadership, communication, presentation, and stakeholder-management skills
- Demonstrated ability to influence and align cross-functional teams without direct authority
- Strong analytical and strategic thinking skills with the ability to convert insights into action
- Experience working closely with Editorial, Product, Creative, Operations, Research, Finance, and Sales organizations
- Ability to thrive in a fast-moving environment and balance strategic thinking with operational execution
- Experience leveraging AI-enabled workplace tools to improve productivity, planning, commercialization, research, and workflow efficiency
- Preferred: Experience building or scaling revenue programs across social video, creator-led content, newsletters, podcasts, branded entertainment, or multimedia sponsorships
- Preferred: Background in digital publishing, news, sports, lifestyle, entertainment, media, or content-driven businesses
- Preferred: Experience launching new advertising products and driving commercialization adoption across sales organizations
- Preferred: Familiarity with sponsorship development, audience monetization, branded content, and custom partnership programs
- Preferred: Proven ability to identify emerging market opportunities and translate them into scalable revenue streams
- Resume of one to two pages
- Cover letter outlining how you would approach the job
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