Head of Sales – GTM
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Job Description
Head of Sales and GTM for PROVE Partners, driving demand generation for financial products. Building a high-performing sales organization in a growing company focused on personal injury financing.
Responsibilities:
- Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product.
- Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group.
- Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships.
- Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums.
- Create competitive positioning and messaging that differentiates PROVE in the market.
- Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value.
- Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market.
- Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives.
- Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads.
- Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing.
- Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
- Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management.
- Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers.
Requirements:
- Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
- Proven experience leading B2B sales cycles in a growing organization.
- Strong understanding of consultative and value-based selling.
- Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes.
- Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline.
- Fluent in Salesforce, CRM hygiene best practices, and data driven funnel management.
- Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent.
- Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
- Highly organized, data driven, and fluent in CRM tools such as Salesforce.
- Ability to create clear, compelling marketing materials and thought leadership content.
Benefits:
- Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace.
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