Product Marketing Manager – Technical
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Job Description
Product Marketing Manager at TrustLayer, a SaaS innovating risk management. Leading product launches and building sales enablement resources in a growing market.
Responsibilities:
- Own positioning and messaging for new product launches (we have several queued up for 2026)
- Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
- Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
- Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
- Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
- Partner with product on pricing, packaging, and naming
- Drive launches end to end: webinars, content, PR, paid, partner
Requirements:
- 4+ years in product marketing at a B2B SaaS company. Insurance, risk, fintech, or vertical SaaS is a plus
- Technical fluency. You don't need to ship production code, but you should be comfortable in the terminal, reading API docs, and prototyping with AI tools. Bonus if you've worked at a developer-tools company
- Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
- Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
- Excellent writer. Short, sharp, specific. No corporate mush
- Comfort with ambiguity. Small team. Nobody is going to hand you a brief
Benefits:
- Competitive base plus meaningful equity
- Remote-friendly, with quarterly in-person time in Tampa
- A leadership team that ships, not one that schedules meetings about shipping
- Real ownership of a category that's barely been marketed yet
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