Director, Product Marketing – Mobility and OTR
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Job Description
Director of Product Marketing for Mobility and OTR at WEX. Leading product go-to-market strategy and implementation for growth across multiple segments.
Responsibilities:
- Ensure product launches drive revenue — not shelfware
- Shift roadmap conversations from reactive feature development to market-informed strategy
- Elevate sales enablement from asset production to revenue acceleration
- Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
- Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR.
- Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact.
- Establish post-launch performance reviews and revenue accountability loops.
- Identify whitespace and growth opportunities across segments.
- Serve as the voice of the market in roadmap planning and investment discussions.
- Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence.
- Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy.
- Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates.
- Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions.
- Ensure sellers are equipped with differentiated narratives that resonate across segments.
- Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives.
- Define clear engagement models with Product, Sales, Marketing, and CX.
- Build scalable processes that increase speed-to-market while maintaining strategic rigor.
- Build and develop a high-performing PMM team capable of operating as strategic advisors.
- Coach PMMs to deepen business acumen, executive presence, and cross-functional influence.
- Foster a culture of accountability, insight-driven thinking, and ownership.
Requirements:
- 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms.
- Experience owning or materially influencing revenue performance in a multi-segment B2B environment.
- Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization.
- Demonstrated success turning launches into revenue performance.
- Experience influencing executive-level stakeholders and shifting cross-functional behavior.
- Deep understanding of complex sales motions and stage-based enablement strategy.
- Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning.
- Ability to zoom out to shape strategy and zoom in to drive disciplined execution.
- Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation.
- Mobility, fleet, or transportation experience is a plus but not required.
Benefits:
- health, dental and vision insurances
- retirement savings plan
- paid time off
- health savings account
- flexible spending accounts
- life insurance
- disability insurance
- tuition reimbursement
- and more
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