Product Marketing, Community Manager
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Job Description
Product Marketing & Community Manager role at Civic Marketplace. Responsibilities include shaping product narrative and building supplier/community engagement strategies.
Responsibilities:
- Shape the product narrative
- Own positioning, messaging, and competitive narrative for Civic Marketplace, written for local government buyers, not tech audiences
- Produce launch materials for new features: one-pagers, case studies, email sequences, landing pages. AI drafting tools keep the velocity up; your judgment keeps the quality there.
- Partner with sales and partnerships to develop battle cards, pitch decks, and agency-specific collateral for partner channels
- Build and maintain Claude-powered content pipelines: automated first-draft generation, content repurposing, and approval workflows for supplier and agency comms
- Track funnel performance in HubSpot, from awareness to activation, and use behavioural trigger logic to sharpen conversion at each stage
- Build and nurture the community
- Own the supplier and agency community, from onboarding communications and engagement cadences to milestone recognition and feedback loops
- Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, AI-refined for tone and local context
- Implement AI-assisted community response systems: using Claude to draft replies to common supplier queries, flagging edge cases for human review
- Run regular community touchpoints (webinars, newsletters, async updates), translating product changes into language that actually resonates with procurement officers
- Coordinate with partnership leads to activate COG and institutional partner networks as community amplification channels
- Use AI as a core part of your craft
- Claude : Your primary thinking and drafting partner, as well as for prompt engineering, workflow automation and content QA
- HubSpot: Email sequences, behavioural triggers, pipeline reporting, contact segmentation
- Make / Zapier: Multi-step automation: content routing, enrichment, approval workflows
- Notion AI: Internal knowledge base, meeting synthesis, playbook documentation
- Slack + AI agents: Community channels, async comms, AI-assisted response routing
- PostHog / Analytics: Community engagement signals, activation drop-off, content performance
Requirements:
- 3+ years in product marketing, content strategy, or community management
- A demonstrable writing voice (we’ll ask you to show us examples of work you’re proud of)
- Active, fluent user of Claude or a comparable AI writing tool
- Experience building or running HubSpot workflows
- Comfortable holding your own in both a city procurement office and a startup standup
- At ease across US and UK time zones
- You'll stand out if you have:
- A govtech, public sector, or civic tech background
- Fluency in English and Spanish (especially valuable for supplier onboarding)
- Experience with cooperative purchasing or procurement platforms
- Familiarity with COG, NIGP, or US local government procurement
- Built AI prompt libraries, automation playbooks, or content pipelines from scratch
Benefits:
- Competitive salary + early-stage equity
- Comprehensive medical, dental, and vision insurance
- Flexible PTO
- Remote-first working, with real flexibility across US and UK time zones
- Full AI tool stack: Claude Pro, HubSpot, Make, Notion, and more
- Regular team offsites, including international
- Direct access to the founding team and a front-row seat to building something that matters
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