Senior Customer and Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product & Customer Marketing Manager at Replicant driving industry positioning and go-to-market storytelling. Collaborate with teams to strengthen customer engagement and retention.
Responsibilities:
- Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy. Create vertical-focused content and sales materials that support pipeline generation, expansion opportunities, and strategic customer conversations.
- Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization. Partner closely with Product, Sales, Engagement Managers, and Marketing to drive adoption across existing customers and successfully launch new solutions.
- Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.
- Plan and support customer-facing programs, events, and customer speaking opportunities designed to strengthen customer relationships, engagement, retention, and expansion.
- Partner with Sales and Marketing to prepare customers for sales calls, events, and strategic conversations. Ensure customer stories and insights are effectively integrated into go-to-market initiatives.
- Partner with Brand and Demand Generation to amplify customer and industry narratives across campaigns, launches, and GTM programs. Build content that supports awareness, credibility, pipeline generation, and customer engagement.
- Translate technical and product capabilities into clear customer narratives, industry messaging, and sales content that resonate with technical and business audiences. Partner with Product, Solutions, and GTM teams to communicate complex technology in a credible, customer-focused way.
Requirements:
- Passion for customer storytelling, product marketing, and creating impactful go-to-market programs.
- 5+ years of experience in Product Marketing, Customer Marketing, or Solutions Marketing roles within SaaS, AI, or Contact Center technology.
- Strong experience developing industry messaging, customer stories, and sales enablement content.
- Proven ability to work cross-functionally with Sales, Engagement Manager, and Marketing teams.
- Ability to translate complex technical concepts into customer narratives
- Excellent verbal and written communication skills with a strong customer-facing presence.
- Experience supporting customer advocacy programs, customer events, and reference management.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Data-driven mindset with the ability to identify opportunities that support retention, expansion, and pipeline growth.
- Ability to thrive in a collaborative, fast-moving environment with strong ownership and accountability.
Benefits:
- In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal
- Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them
- Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar
- Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being
- Compensation that matches your impact: competitive salaries in the company you’re helping to build
- Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company
Similar Jobs
OTM & GTM Consultant
OTM & GTM Consultant with 6-12 years experience managing technical projects remotely. Collaborating with stakeholders and ensuring project requirements are met effectively.
Programmatic Media Specialist – GMP
Media Specialist contributing to e-commerce performance campaigns and media strategy with a focus on programmatic media tools (GMP).
Senior Product Marketing Manager
Senior Product Marketing Manager driving go-to-market execution for AI agent platform at Hatch. Partnering across teams to influence product development and customer acquisition strategies.
Director of Product Marketing
Product marketer with a real understanding of cybersecurity leading market communications and positioning for Cyberbit. Focused on strategic and hands-on product marketing to enhance product perception.
Fractional Advisor – Industrial Growth, GTM Strategy
Fractional Advisor for fast-growing industrial AI company. Providing strategic insights to support expansion in Southeast Asia, ANZ, Japan, and the UK.
GTM
Experienced Oracle GTM Consultant responsible for implementing Oracle GTM solutions and supporting trade compliance. Configuring modules and collaborating with stakeholders in this remote position.
Senior Specialist, GTM Readiness
Senior Specialist, GTM Readiness serving as a liaison between Sales and go-to-market teams. Ensuring seamless translation of marketing initiatives into actionable field-ready messaging and sales cadences.
Senior Product Marketing Manager
Senior Manager, Product Marketing executing go-to-market strategies and leading product positioning at Duck Creek Technologies. Partnering with Product Management and Sales teams to articulate product value.
Product Marketing Manager
Product Marketing Manager at CRB Cunninghams driving product understanding and market positioning in the EdTech space. Collaborate across teams to enhance customer engagement and product adoption.
Product Marketing Manager
Product Marketing Manager at CRB Cunninghams managing market strategy for cashless catering and online payments. Engaging with customers and partners for product positioning and commercial growth.
Go-To-Market Director
Go-To-Market Director coordinating marketing, product, and sales teams for revenue growth. Leading high-impact GTM strategies at AlignOps, a tech provider for the construction industry.
BaaS GTM Manager
BaaS GTM Manager owning full sales cycle at Wirex for commercial partnerships in fintech and crypto. Nurturing partner relationships and collaborating with cross-functional teams for success.
Go-To-Market Operations Lead
GTM Operations & Enablement Lead at HammerTech serving as the operational backbone of the revenue engine. Driving revenue and operational efficiency with a focus on simplifying processes.
Senior GTM Strategist
Senior IGTM Strategist collaborating with Sales and Marketing to drive cross-functional alignment. Diagnosing execution breakdowns and leading systemic fixes to improve GTM success across the global Enterprise.
Senior Product Marketing Manager – Public Sector
Senior Product Marketing Manager at Snowflake focusing on messaging and go-to-market strategies for the public sector. Collaborating cross-functionally to drive awareness and adoption of AI & Data capabilities in government and education.
Senior Product Marketing Manager
Senior Product Marketing Manager shaping the AI observability market narrative for Monte Carlo. Collaborating across teams to drive product positioning and go-to-market strategies.
Senior Director, Product Marketing Platform
Senior Director of Product Marketing at Asurion responsible for defining and scaling platform narrative. Collaborating across teams to ensure impactful positioning and messaging in the market.
Senior Director, Brand and Product Marketing
Senior Director leading brand and product marketing efforts for Ting's innovative fire prevention technology. Building brand strategy and managing product marketing initiatives to enhance customer engagement.
Growth & GTM Manager
Growth & GTM Manager at Subquadratic, an AI infrastructure company scaling user awareness, acquisition, and performance. Executing growth initiatives in early-stage environments with a focus on experimentation.
Senior Product Marketing Manager
Senior Product Marketing Manager at Miter shaping modern software solutions in construction industry. Driving product launches and marketing strategies to elevate brand presence and customer engagement.