Product Marketing Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Specialist at beqom developing marketing strategies and executing go-to-market plans for SaaS products. Collaborating across teams to position and launch products effectively.
Responsibilities:
- Work with the Head of Product Marketing to develop and execute product marketing strategies
- Create compelling, differentiated product messaging tailored to distinct buyer groups
- Develop clear campaign briefs and collaborate with demand generation on execution
- Ensure consistency of messaging across all customer touchpoints
- Produce high-quality sales assets including pitch decks and brochures
- Maintain updates of competitive battlecards and objection-handling guidance
- Define and evolve beqom’s USPs in collaboration with Product
- Create monthly analysis and progress reports on product marketing activity
- Design and deliver field enablement programmes that support product launches
- Collaborate with Product Management, Marketing, Sales, and other teams for successful product launches
Requirements:
- Proven experience in product marketing or a closely related role in B2B tech
- Strong understanding of SaaS buyer journeys
- Demonstrable experience crafting messaging and supporting go-to-market for portfolio products
- Experience with product launches and go-to-market planning
- Strong customer-centric mindset
- Proven stakeholder management skills
- Strategic thinker with strong execution skills
- Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience)
- Experience in the HR tech space or selling into HR and Finance buyers (bonus)
- Fluent in French (bonus)
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Similar Jobs
Product Marketing Manager – Token Factory
Product Marketing Manager leading go-to-market strategies for AI infrastructure products at Nebius. Developing narratives and partnerships to enhance market presence and customer adoption.
Senior Product Marketing Manager
Senior Product Marketing Manager at Yellow Card leading go-to-market strategies for stablecoin and payments infrastructure products. Responsible for product messaging and customer engagement in emerging markets.
Product Marketing Specialist
Product Marketing Specialist driving product positioning and market strategies at beqom, a B2B SaaS company. Collaborating across departments to enable market launch and sales efforts.
Product Marketing Specialist
Product Marketing Specialist shaping marketing efforts for B2B SaaS company beqom. Crafting messaging, executing product strategies, and collaborating cross-functionally for market success.
Head of GTM Enablement – Remote
Director of GTM Enablement managing sales and customer success teams for Spacelift. Leading hands-on enablement strategy across multiple GTM roles to drive success.
Head of Product Marketing – IGaming
Head of Product Marketing responsible for iGaming product strategies and team leadership. Shape go-to-market tactics and collaborate across functions in a remote setting.
Go-To-Market Expert / Project Lead – DE sprechend
GTM Expert managing customer relationships and strategic success at Peakora. Leading projects from strategic planning to execution alongside a team of GTM Engineers.
Director, Product Marketing – Mobility and OTR
Director of Product Marketing for Mobility and OTR at WEX. Leading product go-to-market strategy and implementation for growth across multiple segments.
Product Marketing, Community Manager
Product Marketing & Community Manager role at Civic Marketplace. Responsibilities include shaping product narrative and building supplier/community engagement strategies.
Product Marketing Manager – Technical
Product Marketing Manager at TrustLayer, a SaaS innovating risk management. Leading product launches and building sales enablement resources in a growing market.
OTM & GTM Consultant
OTM & GTM Consultant with 6-12 years experience managing technical projects remotely. Collaborating with stakeholders and ensuring project requirements are met effectively.
Senior Customer and Product Marketing Manager
Senior Product & Customer Marketing Manager at Replicant driving industry positioning and go-to-market storytelling. Collaborate with teams to strengthen customer engagement and retention.
Programmatic Media Specialist – GMP
Media Specialist contributing to e-commerce performance campaigns and media strategy with a focus on programmatic media tools (GMP).
Senior Product Marketing Manager
Senior Product Marketing Manager driving go-to-market execution for AI agent platform at Hatch. Partnering across teams to influence product development and customer acquisition strategies.
Director of Product Marketing
Product marketer with a real understanding of cybersecurity leading market communications and positioning for Cyberbit. Focused on strategic and hands-on product marketing to enhance product perception.
Fractional Advisor – Industrial Growth, GTM Strategy
Fractional Advisor for fast-growing industrial AI company. Providing strategic insights to support expansion in Southeast Asia, ANZ, Japan, and the UK.
GTM
Experienced Oracle GTM Consultant responsible for implementing Oracle GTM solutions and supporting trade compliance. Configuring modules and collaborating with stakeholders in this remote position.
Senior Specialist, GTM Readiness
Senior Specialist, GTM Readiness serving as a liaison between Sales and go-to-market teams. Ensuring seamless translation of marketing initiatives into actionable field-ready messaging and sales cadences.
Senior Product Marketing Manager
Senior Manager, Product Marketing executing go-to-market strategies and leading product positioning at Duck Creek Technologies. Partnering with Product Management and Sales teams to articulate product value.
Product Marketing Manager
Product Marketing Manager at CRB Cunninghams driving product understanding and market positioning in the EdTech space. Collaborate across teams to enhance customer engagement and product adoption.