Product Marketing Specialist
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Job Description
Product Marketing Specialist shaping marketing efforts for B2B SaaS company beqom. Crafting messaging, executing product strategies, and collaborating cross-functionally for market success.
Responsibilities:
- Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
- Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
- Develop clear campaign briefs and collaborate with demand generation on execution.
- Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
- Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
- Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.
- Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
- Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
- Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
- Partner with Product to roll out product updates in an actionable, field-friendly format.
- Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
- Develop, maintain, and evolve a central library of enablement content and resources.
- Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
- Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
- Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
- Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
- Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.
Requirements:
- Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
- Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.
- Experience with product launches and go-to-market planning.
- Experience supporting software product lifecycle communications including general availability and release communications.
- Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.
- Proven stakeholder management skills, including working with senior leadership and cross-functional teams.
- Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
- An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.
- Excellent project management and organisational skills, with strong attention to detail.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).
- Bonus points if you have experience in the HR tech space or selling into HR and Finance buyers.
- Fluent in French
Benefits:
- Flexible work arrangements
- Professional development opportunities
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