Healthcare Business Development – Market Expansion, Partnerships Representative
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Job Description
Healthcare partnerships representative expanding Insight Therapy Solutions’ telehealth referral network across U.S. markets. Researching prospects, conducting outreach, and activating recurring healthcare partnerships.
Responsibilities:
- Research and identify healthcare markets with potential for patient and referral growth
- Build target lists of healthcare organizations, providers, clinics, practices, and other referral sources within priority markets
- Identify market segments and organizations aligned with Insight’s services, payer mix, clinical capabilities, and growth priorities
- Research organizations to identify appropriate decision-makers and referral contacts
- Prioritize markets and accounts based on opportunity, fit, and potential referral volume
- Identify gaps in existing referral coverage and opportunities to expand the referral network
- Track market activity, competitive information, and emerging partnership opportunities
- Conduct consistent outbound prospecting through phone, email, and other appropriate channels
- Develop personalized outreach strategies
- Initiate conversations with healthcare providers, clinic leaders, practice managers, behavioral health organizations, and other referral sources
- Conduct initial discovery conversations to understand needs, referral patterns, and potential fit
- Schedule qualified conversations and partnership opportunities
- Re-engage previously contacted prospects
- Introduce prospective partners to Insight Therapy Solutions and its services
- Communicate the value of Insight’s services clearly and professionally
- Develop relationships with prospective referral partners from initial contact through activation
- Identify opportunities for recurring referral relationships
- Maintain consistent follow-up throughout partnership development
- Support activation of new referral partners by coordinating next steps with internal teams
- Maintain an organized pipeline of target accounts and partnership opportunities
- Document outreach, contacts, conversations, next steps, and outcomes in the CRM
- Keep account and contact information current
- Track opportunities from prospecting through partnership activation
- Use CRM data to manage follow-up and prevent opportunities from going dormant
- Provide regular reporting on outreach activity, meetings, new opportunities, and partnership development
- Identify patterns in outreach responses, referral needs, market demand, and partnership barriers
- Share insights with Marketing and leadership to improve targeting, messaging, and market strategy
- Identify new organizations, referral channels, and market segments
- Provide feedback on effective outreach messages and approaches
- Help improve Insight’s market positioning and referral proposition
Requirements:
- 2+ years of experience in business development, sales development, healthcare outreach, partnership development, recruiting, account development, or a similar role
- Experience with outbound prospecting and cold outreach
- Strong research skills and the ability to identify target organizations and decision-makers
- Strong written and verbal communication skills
- Comfortable making outbound calls and sending personalized email and various channel outreach
- Strong follow-up and pipeline management habits
- Highly organized and able to manage a large number of prospects simultaneously
- Comfortable working independently in a remote environment
- Ability to learn healthcare services and communicate them clearly to prospective partners
- Experience using a CRM or similar system to manage prospects and activities
- Preferred: Experience in healthcare, behavioral health, mental health, telehealth, or another healthcare services environment
- Preferred: Experience developing physician, therapist, clinic, hospital, or healthcare referral relationships
- Preferred: Experience conducting market or territory research
- Preferred: Experience with Zoho CRM, Salesforce, HubSpot, or similar CRM platforms
- Preferred: Familiarity with different channel prospective and other B2B prospecting tools
- Preferred: Experience working toward activity, meeting, pipeline, referral, or revenue targets
Benefits:
- Paid time off (PTO)
- Paid U.S. holidays
- Paid birthday leave
- Parental leave
- Monthly health stipend to support your well-being
- 100% remote — work from home
- Work closely with senior leadership and gain direct exposure
- Be part of a collaborative, mission-driven team
- Gain hands-on experience in healthcare growth, market expansion, and partnership development
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