Marketing Operations Specialist
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Job Description
Marketing Operations Specialist optimizing SaaS marketing technology, campaign automation, and attribution. Managing HubSpot, Salesforce, Qualified.com, webinars, reporting, and marketing processes.
Responsibilities:
- Manage the day-to-day marketing tech stack under the supervision of marketing leadership
- Build and maintain campaign objects in Salesforce/HubSpot, segment lists, and create workflows to support lead nurturing and optimize campaign performance
- Establish a campaign reporting framework supporting initiatives from ideation through measurement
- Own project management for the marketing organization, ensuring accuracy of projects, tasks, and timelines in ClickUp
- Build emails, associate them with proper campaigns, and maintain an email marketing calendar
- Establish and maintain marketing reports in Salesforce
- Set up Salesforce campaigns, associate segmentations, and ensure attribution accuracy
- Assist in setting up and managing live and recorded webinars via Zoom, including registration tracking, follow-up emails, and post-event analytics
- Assist the marketing team in properly using marketing technology platforms
- Develop processes and analyses to measure and improve efficacy and efficiency
- Optimize Qualified.com with BDR leadership to ensure precise routing, lead capture, and engagement tracking
- Ensure marketing and sales data is consistently synced across platforms such as HubSpot and Salesforce
- Support execution and QA of marketing campaigns
- Document marketing processes and playbooks to drive consistency and team enablement
- Collaborate with sales and BDR teams to ensure accurate campaign attribution, lead follow-up, and program feedback
- No supervisory responsibilities
Requirements:
- Minimum of 2 years of B2B marketing operations, preferably in SaaS
- Bachelor's degree in business, Marketing, Supply Chain Management, or related field
- Excellent verbal, virtual, and written communication skills, with the ability to effectively engage and influence senior-level executives
- Familiarity with CRM software (e.g., Salesforce), sales automation tools, and other relevant technologies
- Strong analytical and problem-solving abilities, with a data-driven approach to strategy and business development
- Highly motivated, goal-oriented, and able to work independently as well as part of a team
- Ability and aptitude to learn and retain product information as pertains to the solution
- Can manage a diverse, high-volume workload; self-driven and open to being flexible
- Ability to quickly build productive relationships in a fast-paced, high-performance environment
- Well organized with effective time and activity management skills
- Ability to apply entrepreneurial strengths in a driven, forward-thinking manner
- Active listening to assess prospect needs and opportunities
- Develop engagement with targeted prospects via research and a strategic/tailored approach
- Able to exhibit empathy for other's problems and challenges
- Natural curiosity to interface with others and ask questions
- Self-starter who takes initiative to achieve goals
- Optimistic, driven, resilient, persistent, and resourceful
- Team player who is coachable and has an eagerness to learn
- Competitive personality, able to handle rejection and move forward
- Comfortable with ambiguity; highly adaptable to new circumstances
- Requires willingness to travel domestically and internationally up to 15% of the time
Benefits:
- Work from home structure
- Paid time off programs
- Paid sick leave
- Paid holidays
- Medical, vision, dental
- Voluntary life plans
- Critical illness and accident policies
- 401(k) retirement plan
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