Lead Demand Generation Manager – Enterprise
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Enterprise Demand Generation Manager developing and executing ABM strategies for NetDocuments' enterprise accounts. Collaborating with cross-functional teams to drive engagement and revenue.
Responsibilities:
- Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts.
- Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives.
- Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts.
- Build and manage personalized campaigns for strategic accounts, leveraging marketing automation tools (e.g., Marketo) and CRM (e.g., Salesforce).
- Collaborate with content teams to develop account-specific assets, including case studies, whitepapers, and executive briefs.
- Monitor and optimize campaigns to maximize engagement, lead generation, and pipeline creation.
- Serve as the primary marketing liaison for enterprise account sales teams, ensuring alignment on goals, messaging, and outreach efforts.
- Work with aftermarket and customer success teams to identify upsell and cross-sell opportunities within existing accounts.
- Facilitate regular ABM meetings to review progress, share insights, and refine strategies.
- Track and measure the performance of ABM campaigns, providing insights into engagement, pipeline contribution, and ROI.
- Create account-level reports and dashboards to share progress and recommendations with internal stakeholders.
- Use data to continuously refine ABM strategies and drive decision-making.
- Leverage marketing and ABM tools (e.g., Demandbase, 6sense, or LinkedIn) to deliver targeted campaigns and gather insights.
- Ensure seamless integration of ABM efforts with the broader marketing and sales tech stack.
Requirements:
- 5+ years of experience in B2B demand generation, ABM, or a similar role.
- Proven track record of driving engagement and revenue through ABM strategies for enterprise or strategic accounts.
- Strong understanding of marketing and sales alignment in an ABM framework.
- Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce required).
- Experience with implementing and using ABM tools such as Demandbase, 6sense, or similar platforms.
- Exceptional project management skills and ability to manage multiple campaigns simultaneously.
- Analytical mindset with expertise in campaign performance tracking and reporting.
Benefits:
- 90% healthcare premiums company covered
- HSA company contribution
- 401K match at 4% with immediate vesting
- Flexible PTO (typically 3 to 4 weeks a year)
- 10 paid holidays
- Monthly contributions for life activities & wellness
- Access to LinkedIn learning with monthly dedicated time to explore
Similar Jobs
PPC & Paid Social Specialist
PPC & Paid Social Specialist managing and optimizing advertising campaigns for home improvement clients. Focused on lead generation through Google, Facebook, Instagram, and other platforms.
Google Ads Specialist
Search Ads Specialist managing Google Ads campaigns for e-commerce clients. Driving traffic and optimizing conversions with performance data analysis and collaboration.
Senior Demand Generation Manager
Build demand generation engine at TopQuadrant, a data solutions company, shaping modern marketing tactics and collaborations for pipeline growth.
Paid Media Coordinator
Paid Media Coordinator supporting direct-response media buying team at Stonehenge Health. Managing data accuracy and insights for high-volume paid media campaigns while collaborating with Media Buyers.
Data Conversion Specialist
ETL Developer designing, developing and implementing scalable data integration workflows for enterprise data solutions. Collaborating with analysts and architects to ensure high data quality.
Performance Marketing Associate
Performance Marketing Associate managing TOF campaigns for a healthcare startup. Collaborating with teams to optimize marketing strategies and improve performance metrics.
VP, Demand Generation
VP of Demand Generation responsible for architecting global demand strategies at EDB. Leading digital marketing efforts to drive pipeline growth and customer acquisition.
Senior Manager, Demand Generation
Senior Manager of Demand Generation architecting and executing growth strategies. Working with a climate tech company focusing on resilient electrical grids and vegetation risks.
Performance Marketing Contractor – Paid Media
Performance Marketing Contractor supporting paid media strategy and execution across various platforms. Collaborating closely with internal teams to optimize and support campaigns for clients.
Senior Performance Marketing Manager
Senior Performance Marketing Manager developing and optimizing paid marketing strategies for a health-focused company. Collaborating with teams to improve campaign performance and ROI management.
Paid Media Specialist
Paid Media Specialist managing Meta Ads campaigns and optimizing WordPress landing pages. Collaborating remotely within a digital marketing team across LATAM regions.
Head of Growth – Performance Marketing
Head of Growth & Performance Marketing leading growth strategy and acquisition channels for Incard. Owning analytics and experimentation to drive business growth.
Google Ads Strategist
Google Ads Strategist leading paid search strategy and performance across Maxwood Furniture’s brand portfolio. Focused on driving revenue efficiency and reducing reliance on external agencies.
Facebook Ads Specialist
Facebook Ads Specialist developing strategies and managing campaigns for US clients from Latin America. Focused on performance-driven results and client communication.
Senior Manager, Acquisition and Demand Generation
Senior Manager, Acquisition and Demand Generation at Buildertrend driving marketing strategies. Leading demand generation efforts to connect builders with tools for efficient business operations.
Technical CRM Campaign Manager
Technical CRM Campaign Manager focusing on CRM campaigns with tools like Salesforce Marketing Cloud. Collaborating on marketing automation projects for leading clients in various sectors.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist driving traffic and improving visibility for a large Amazon catalog. Collaborating within a global team in data-driven reseller strategies.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
Data-driven PPC & Listing Optimization Specialist focused on Amazon reseller strategies. Driving traffic and enhancing sell-through across a large catalog of 2,500+ ASINs.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist improving visibility and sell-through of Amazon catalog items. Focused on managed PPC campaigns, analysis, and optimization strategies.
Associate Campaign Manager
Associate Campaign Manager for ACS CAN managing public education and policy initiatives to reduce tobacco use. Collaborating with teams to execute state-by-state campaigns and story collection strategies.