Manager, Demand Generation – B2B
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Job Description
Manager of Demand Generation driving B2B marketing for sleep health solutions. Executing multi-channel campaigns and optimizing lead conversion in collaboration with Sales teams.
Responsibilities:
- Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline
- Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting)
- Translate ideal customer profiles and account targeting strategy into high-performing programs
- Support ABM execution for named accounts and priority verticals
- Coordinate account-specific plays in partnership with Sales
- Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency)
- Run A/B tests to improve engagement and conversion across the funnel
- Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up
- Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers)
- Maintain tight weekly alignment with Sales on pipeline targets and campaign performance
- Support field enablement with campaign briefs, talk tracks, and follow-up sequences
- Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support
Requirements:
- 5–8+ years of B2B demand generation experience (enterprise preferred)
- Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
- Proven track record of driving pipeline through multi-channel campaigns
- Strong understanding of ABM concepts and enterprise buyer journeys
- Experience partnering closely with Sales teams
- Strong analytical skills and comfort reporting on funnel metrics
- Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)
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