Marketing Automation Specialist
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Job Description
Marketing Automation Specialist building customer journeys, email, and omnichannel campaigns for Viseven, a global B2B MarTech provider serving Pharma and LifeScience companies.
Responsibilities:
- Work within marketing automation platforms
- Design and construct customer journeys in marketing automation tools
- Create segments in the marketing automation platform based on given criteria
- Build and execute email campaigns to ensure the best outcomes
- Create and execute omnichannel campaigns using SMS, messengers, and other channels
- Personalize and test ready-made content assets
- Work with digital marketing tools including webinar platforms, chatbots, and web analytics
- Collaborate with the Campaign Manager to streamline campaign workflows
- Provide consultations on technical questions about digital channels and campaigns
- Participate in creating an integrated IT omnichannel ecosystem for clients
- Monitor marketing campaigns to detect bugs and errors in a timely manner
- Prepare initial raw-data reports on campaign results
Requirements:
- 3+ years of experience in digital marketing
- Knowledge of email marketing
- Experience with at least one ESP, such as Mailchimp, GetResponse, SendPulse, eSputnik, or Klaviyo
- Experience with other communication channels is a plus
- Basic knowledge of HTML and Excel
- Basic knowledge of SQL (Select) is a plus
- General understanding of digital marketing tools and services integration, including APIs and databases
- Systems thinking and willingness to dive into technical details
- Proactive attitude and desire to constantly learn and develop
- Team player able to create and maintain a collaborative and inspiring work environment
- Intermediate English, speaking and writing
Benefits:
- Competitive compensation with regular performance-based salary and career development reviews
- Experienced team in a friendly atmosphere
- Opportunities for professional and career advancement
- Paid time off: 18 business days per year (20 business days after 2 years of service)
- Sick leave: 4 non-documented business days per year and 20 documented business days per year
- 3 paid business days of family leave for marriage, childbirth, or bereavement
- Comprehensive medical insurance coverage
- English courses
- Professional development through participation in forums and conferences
- Regular team-building activities and corporate events
- Comfortable, fully equipped office
- Possibility to work from home
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