Senior Growth Marketing Manager – Technology
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Job Description
Growth marketing leader owning email, CDP, and omnichannel acquisition for Continu ed, an EdTech company. Driving segmentation, automation, compliance, and revenue-focused analytics.
Responsibilities:
- Lead the audience segment buildout within the licensed platform, including audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels
- Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing, and performance reporting
- Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management
- Collaborate with the data team on subscriber data governance, including data collection, storage, and flow across the stack
- Align CDP data structures with the broader data roadmap and migration project
- Drive an omnichannel strategy aligning direct mail logistics with digital campaigns for consistent targeting, personalization, and suppression
- Lead AI automation adoption across email and direct mail, including send-time optimization, predictive segmentation, A/B testing, and performance analytics
- Manage reporting dashboards connecting channel engagement to renewal rates and revenue contribution
- Evaluate and recommend MarTech tooling for channel expansion and automation maturity
- Serve as the internal subject matter expert on email and CDP capabilities
- Manage one or more team members
- Report directly to the Director of Growth Marketing and collaborate with data, growth marketing, product, brand, and data automation teams
Requirements:
- 6+ years in email marketing, growth marketing, or marketing automation
- Hands-on experience with a CDP; Twilio Segment preferred
- Direct experience with a marketing automation platform, specifically Marketo or HubSpot; Klayvio, Customer.io, or equivalent also applicable
- Ability to design and execute segmentation strategies using first-party behavioral and transactional data
- Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management
- Experience working cross-functionally with data engineering, analytics, and product teams
- Direct mail program experience or exposure to omnichannel orchestration
- Experience in a subscription or auto-renew business model
- Active, hands-on use of AI tools in a marketing workflow
- Experience in a regulated or compliance-sensitive vertical such as healthcare, education, or financial services
- Solid familiarity with Marketo
- Ability to work from home during core US business hours
- Must be located in the United States
- Must be legally eligible to work without sponsorship
- Ability to fulfill job requirements with or without reasonable accommodations
- Cover letter required with application
Benefits:
- Full-time W2 position
- Work from home
- Company-provided MacBook
- Internet stipend
- 21 days of flexible PTO
- Birthday day off
- Holidays with flexible substitution
- ½ day Summer Fridays from Memorial Day to Labor Day
- Comprehensive medical, dental, and vision group health insurance
- Flexible spending accounts
- 401k match
- Professional development budget
- Robust wellness programs
- Pet insurance
- Many additional perks and benefits
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