Marketing Operations Manager
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Job Description
Marketing Operations Manager building HubSpot architecture, scoring, segmentation and nurture systems for Tangible's private-markets liquidity platform. Connecting engagement signals to Sales action.
Responsibilities:
- Own and manage Tangible's HubSpot marketing operations architecture
- Build, maintain and optimise HubSpot workflows, properties, lists, segmentation, campaigns and automation
- Ensure HubSpot captures and connects engagement data across marketing channels
- Develop processes for tracking contact engagement across email, website activity, content consumption, campaigns and other touchpoints
- Maintain data quality, contact lifecycle processes and marketing database integrity
- Identify improvements to HubSpot's support for Marketing and Sales
- Build and refine contact engagement scoring based on behavioural signals
- Develop scoring models to identify increased contact engagement and intent
- Use scoring to help Sales prioritise contacts and determine who should be contacted sooner
- Communicate engagement signals and changes in contact behaviour to Sales
- Design, build and manage segmented nurture programmes and automated journeys in HubSpot
- Test and optimise subject lines, messaging, timing, segmentation and calls to action
- Manage messaging, sequencing and logic behind automated campaigns
- Work with Sales on outreach messaging, follow-ups, campaign assets and enablement materials
- Use engagement data and audience behaviour to inform messaging and personalise outreach
- Integrate content assets, reports, newsletters and other marketing activity into HubSpot
- Ensure content engagement is tracked at the contact level and incorporated into segmentation and scoring
- Build reporting on contact engagement, campaign performance, nurture activity and sales signals
- Provide leadership and Sales with actionable insight
- Identify behavioural patterns to inform marketing and sales activity
- Measure and improve nurture programmes, scoring models and marketing campaigns
- Align marketing operations with commercial priorities and partner with Sales
- Act as the internal owner and subject-matter expert for HubSpot marketing operations
Requirements:
- 3–6 years' experience in marketing operations, marketing automation, CRM, lifecycle marketing or a closely related B2B marketing role
- Strong hands-on experience implementing and managing HubSpot architecture (must-have)
- Demonstrable experience building and managing HubSpot workflows, properties, lists, segmentation, campaigns and automation
- Experience designing and managing engagement or behavioural scoring models
- Strong understanding of using behavioural signals to prioritise contacts and improve Sales engagement
- Experience building and optimising nurture campaigns and automated customer/prospect journeys
- Comfortable working across Marketing and Sales and translating commercial requirements into practical marketing-operations solutions
- Strong understanding of contact data, segmentation, lifecycle management and CRM hygiene
- Able to analyse engagement data and turn it into clear, actionable recommendations
- Strong copywriting and messaging skills, particularly for B2B audiences and nurture campaigns
- Commercially minded, with an understanding that marketing operations should help Sales have better conversations with the right people
- Highly organised, analytical and detail-oriented
- Comfortable owning the function independently and building processes from the ground up
- Experience in private markets, PE/VC, financial services or another complex B2B environment is preferred
Benefits:
- Remote work arrangement
- Contract position
- Opportunity to build the marketing operations function with significant ownership
- Ownership over marketing operations systems, processes and programmes
- Work closely with leadership and Sales
- Opportunity to work at a fast-growing, tech-driven private-markets platform
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