Marketing Operations Specialist
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Job Description
Marketing operations specialist executing Marketo and Salesforce campaigns for AlertMedia’s risk intelligence SaaS platform. Improving email, webinar, CRM, automation, attribution, and reporting workflows.
Responsibilities:
- Build, QA, deploy, and optimize end-to-end email campaigns in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling
- Own the email process through QA and delivery while collaborating with content, creative, events, lifecycle, customer marketing, product marketing, and demand generation teams
- Build and maintain campaign infrastructure, workflows, templates, and smart campaigns
- Create, maintain, and audit sales email sequences in Outreach
- Drive stakeholder alignment and approvals as project manager for email campaigns
- Manage operational tasks across Marketo and Salesforce, including list management, lead routing, forms, workflows, and data hygiene
- Troubleshoot tracking discrepancies between Marketo and form submission data with web and development teams
- Audit and optimize data flow between Marketo programs and Salesforce campaigns
- Coordinate webinar and event logistics, registration, reminders, follow-up sequences, platform configuration, and lead handoff
- Build and maintain standardized Marketo programs for webinars, events, and conferences
- Set up and QA Salesforce campaigns, registration emails, calendar invites, and event communications
- Maintain attribution tagging, reporting, and program success flags
- Report on campaign performance, surface insights and anomalies, and communicate deliverability and list-quality issues
- Use insights to inform A/B testing and continuous optimization with the Lifecycle Marketing Manager
- Build repeatable campaign processes and documentation
- Own execution of global campaigns across email, paid search, webinars, events, and account-based marketing
- Coordinate email localization with EMEA reviewers
- Pilot AI-aware workflow automation and partner with GTM Engineering to replace manual steps
- Support Clay enrichment workflows and monitor GDPR, opt-in, unsubscribe, and database hygiene compliance
Requirements:
- 1–2 years of experience in marketing operations, campaign management, demand generation, or email marketing, ideally at a B2B technology company
- Hands-on experience with Marketo required
- Experience with Salesforce, HubSpot, Zoho, or other CRM platforms for building emails, forms, lists, workflows, smart campaigns, and dynamic content
- Strong attention to detail and QA mindset
- Experience with audience segmentation, list hygiene, and email deliverability at scale
- Solid organizational and project-management skills
- Ability to work cross-functionally with marketing, sales, product marketing, and event teams
- Reporting and analytics literacy, including translating campaign metrics into actionable summaries
- Ability to own recurring operational work independently
- Ability and desire to work in a fast-paced, challenging environment
- Exceptional English communication skills, oral and written
- Must have existing authorization to work in the U.S. without visa sponsorship now or in the future
- Nice to have: familiarity with Clay and analytics tools
- Nice to have: HTML/CSS skills for email troubleshooting
- Nice to have: experience supporting a high-volume marketing team
- Nice to have: familiarity with GDPR and email compliance requirements
- Nice to have: experience with LLMs and AI-enabled operational workflows
Benefits:
- Competitive base salary
- Company-wide bonus program
- Generous and flexible time off
- Parental leave policies
- Medical, Dental, Vision and Life Insurance 100% paid for employees
- 401K with generous company match
- Amazing rewards and incentives
- Opportunities for community service and giving back
- Access to downtown Austin office with high-tech building gym and nearby running trails
- Ongoing career development opportunities through the Learning & Development team
- Meaningful work in a fast-moving, global company with an award-winning culture
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