Marketing & Content Manager – Quantitative Sciences
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Job Description
Marketing and Content Manager at Metrum Research Group driving strategic marketing and content initiatives. Working in collaborative environment focused on Life Sciences industry.
Responsibilities:
- Develop and implement overall marketing strategy for QS service offerings
- Manage and maintain company website to ensure content is up to date
- Lead redesign/refresh project and oversee vendor activities
- Design and execute lead generation strategies to drive awareness, engagement, and new business opportunities
- Develop marketing collateral including explainer videos, case studies, FAQs, capabilities presentations
- Develop and execute data-driven digital campaigns, optimizing performance through A/B testing
- Track and communicate to leadership engagement metrics such as MQLs and conversion rates
- Serve as internal expert for marketing tools including Hubspot Marketing Hub, Hubspot CMS, ZoomInfo, Canvas
- Manage company-wide brand style guide and social media policy
- Manage social media accounts, newsletters, blog, etc.
- Lead event logistics and represent MetrumRG at key conferences and scientific meetings
- Capture key takeaways, prospect feedback, and interest patterns to inform future engagement
Requirements:
- 5-8 years experience in a hands on marketing role (Life Science, Biotech, or Pharmaceutical industry preferred)
- 4-year degree or higher in communications, marketing, business, or related field or equivalent experience
- Excellent written and verbal communication skills
- Fluency in the use of Hubspot Marketing Hub, Hubspot and Wordpress CMS, ZoomInfo, GTM platform, Canva, Adobe Creative Suite, or other design tools
- Understanding of SEO principles, keyword research tools, and content optimization techniques to drive organic search performance
- Demonstrated evidence of working with others to complete team-level tasks on time.
- Familiarity with data analysis and reporting tools to measure content performance and provide actionable insights for optimization.
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