Marketing Lead – Maternity Cover
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Job Description
Marketing Lead driving B2B healthcare growth for Whereby’s Embedded API and video meetings. Leading brand, demand generation, acquisition, and sales pipeline marketing at Whereby.
Responsibilities:
- Lead and execute Whereby’s Marketing strategy
- Grow the Whereby brand, increase awareness, generate and capture demand, and increase sales pipeline, revenue, and user acquisition
- Increase sign-ups and adoption of Whereby Embedded API and Whereby Meetings, with a focus on healthcare
- Execute account-based marketing, brand-building, sales enablement, and product-led acquisition strategies
- Collaborate with the Commercial team and departments across the business on B2B Marketing
- Develop and execute campaigns and tactics across multiple channels
- Build relationships with internal and external stakeholders, agencies, and vendors
- Measure and report on marketing performance and provide insights for company goals
- Recommend Marketing budget allocations and propose spend to the Chief Commercial Officer
- Manage always-on Marketing activity spend
- Use analytics tools to report on marketing effectiveness and impact
- Support the leadership team with board-level insights
- Report to the Chief Commercial Officer
- Provide maternity cover for the current Marketing Lead
Requirements:
- Eligible to work in the UK without sponsorship from Whereby
- Previous B2B Marketing experience in a start-up environment
- Generalist marketing experience with willingness to get involved wherever needed
- Current Marketing Lead or Senior Marketing Manager experience
- Proven hands-on experience in all or most of: Content/Social Media Marketing, Account Based Marketing, Brand building, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, and Event Marketing
- Solid experience in B2B Marketing
- Experience in Health tech or with a technical/developer-focused product is a bonus
- Start-up experience is desired
- Distributed team experience is beneficial
- Ability to think strategically and execute hands-on tactics and campaigns across multiple channels
- Excellent communication, autonomy, collaboration, adaptability, prioritisation, organisation, customer focus, creative thinking, and analytical ability
Benefits:
- Unlimited holiday
- Flexible, fully remote working setup
- Home office budget
- Enhanced parental leave
- Equity
- Support from a performance marketing agency and freelance designer
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